In recent months, we have witnessed the remarkable emergence of a new model of televisionentirely free and supported by advertising, called FAST (Free Ad-Supported TV Streaming), which indicates an ongoing revolution in the television industry.
This trend is gaining momentum in both the United States and Brazil. In the US, Amazon launched the Fire TV Channels App, which offers an impressive selection of over 400 FAST channels.
Meanwhile, in Brazil, Globo is introducing channels dedicated to GE (Globo Esporte) and offering recipes for connected TVs, reflecting the expansion of this innovative ad-funded television model in both countries.
TV has had a bit of a revolution in recent months
Photo: Tomas Urbelionis/Shutterstock/Reproduction
The conventional TV standard, which was transmitted through antennas, cables and satellites, is currently in decline as viewers have migrated to the OTT (Over-The-Top) era.
In this new scenario, content is delivered directly to the consumer through internet streaming, representing a significant change in the way people consume television.
As video on demand (VOD) services such as Netflix HBO Max and others, dominate the entertainment scene, the need for an innovative approach arose: channels that provide continuous programming, resembling the experience offered by traditional television.
This trend is fueled by viewers’ demand for curated content, eliminating the endless search for something to watch on video-on-demand platforms.
Furthermore, the growth of FAST channel platforms is driven by the demand for free content. With subscriptions to various streaming platforms becoming increasingly expensive, many consumers are looking for alternatives that do not require payment.
As a result, the free TV model is gaining momentum and may gradually even replace traditional free-to-air TV, representing an exciting new chapter in the history of television.
Despite this promising scenario, Brazil faces challenges in expanding FAST. Although 90% of Brazilian households have access to the internet in 2021, quality and availability are still limited, especially in rural areas and less favored regions.
The high cost of the internet and lack of access in remote areas represent significant barriers. However, the imminent arrival of 5G technology in the coming years could prove to be a solution to expand access to high-quality internet across the country.
This, in turn, could accelerate the adoption of the FAST model and potentially revolutionize the way we consume content, making it more accessible and available to a wider audience. public even broader.
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