Can this? Governor of Amazonas wants to charge Jeff Bezos for using the name ‘Amazon’

The clash between the governor of AmazonWilson Lima, and the multinational giant Amazon, led by Jeff Bezos, gained prominence at the United Nations Conference on Climate Change (COP 28), in Dubai.

Lima’s quest for compensation for the company’s use of the name “Amazon” sparked a complex debate about intellectual property, meanings and symbolic connections.

The reasons and the answers

Lima raised the question of the possible benefits that the Amazon region could receive as a result of the name used by the company, the same name that designates the largest river in the world.

However, Amazon itself clarifies on its website that its name refers to the river and not the Brazilian state.

The conflict gains additional nuances with the explanation provided by the company about the choice of name.

Jeff Bezosaccording to Amazon’s narrative, associated the magnitude and diversity of the Amazon River with the ambition of creating the largest online bookstore in the world, seeking a prominent alphabetical position in the early days of the internet.

Despite Lima’s intentions to seek possible compensation for the use of the name, Amazon’s position is clear in dissociating its brand from the state.

Furthermore, the history of the company’s creation, which emerged in 1994 as an online bookstore, and its subsequent global expansion, including its arrival in Brazil in 2012, reinforce Amazon’s narrative about the origin of its name.

The reaction in social media It was intense, with criticism and even irony regarding Lima’s statement.

Politicians and social media users spoke out, some treating the governor’s position as a mistake, while others viewed the situation with humor, as was the case with federal deputy Lindbergh Farias, who mocked Lima’s speech.

The clash between the state of Amazonas and the multinational Amazon reveals not only intellectual property issues, but also the symbolic relevance of the name linked to the Amazon region.

The discussion takes on interesting contours during an event focused on climate change, highlighting the importance of the name and its association with the preservation of the largest tropical forest of the world.