AI is successful in generating new film posters based on descriptions

In recent times, we have witnessed an exponential growth in Artificial Intelligences (AI) in all industry sectors, to the point of revolutionizing countless fields.

These tools, originally created to automate tasks and solve specific problems, are continually being improved to meet society’s most diverse demands. They are now undergoing a major expansion and are already present in places ranging from industries to art sectors.

We are often surprised by the seemingly unusual applications in which AI is integrated, exploring increasingly varied functions, such as the recently developed intelligence that creates movie posters based on user descriptions.

‘This Movie Does Not Exist’, the AI ​​capable of creating cinema posters

Photo: This movie does not exist/Reproduction

A new AI has gained notoriety in recent days, with its original arts and creations resonating on social media. We are talking about the website “This movie does not exist”, which converts descriptive texts into impressive images in the format of posters of cinema.

The platform is simple and intuitive. When accessing the aforementioned website, we come across a poster created and we can notice two options on the screen: “Creat new movie” and “Creat your own”. Depending on the option chosen, the site can return a new, random image or create a personalized poster, respectively.

If you prefer the second option, simply select the aforementioned tab and describe, through a title and a synopsis, the film what you are thinking about, The result presented, although fun and interactive, still appears limited, with little or no fluidity in the words and with low-resolution artwork.

The future of creativity in cinemas?

Big technology companies are embracing this idea. Recently, Microsoft integrated DALL-E 2 AI into its “Image Creator from Microsoft Bing” tool, allowing users to generate their own images. This integration reveals the interest of technology giants in improving AI.

Still, the use of this tool raises ethical questions. A possible use by the industry could make the work of designers unfeasible, which is especially worrying in the current scenario of labor demands in the cinematographic world, including with strikes of actors and screenwriters.