Google take care! While a court case questioning the company’s monopoly reveals crucial information about the company’s business strategy, one of its great rivals, Apple, seems to want to go head to head with today’s biggest internet search engine.
This is because the Apple would be determined to launch its own search engine system to compete with the traditional Google search engine.
The information was released by Mark Gurman, journalist at Bloomberg. When talking about the subject, he reports that the Cupertino giant has been exploring this possibility for several years, although there is still a long way to go for it.
Image: Apple/Reproduction
Apple’s advances in recent years
Apple’s advances in the technological market are already highlighted with the feature Spotlight. In earlier versions of iOS and macOS, Apple began incorporating web search results into Spotlight, directing users to sites that could answer their queries.
At different times, these results were also obtained through Bing, from Microsoft, or Google, from Alphabet. The virtual assistant Siri also uses this technology to provide web search results.
Apple’s interest in developing its own search engine is also evident from the fact that Microsoft tried to sell Bing to the Cupertino company.
However, this negotiation did not move forward, resulting in Google remaining the default search engine on devices. iPhone.
So far, Apple has not issued any comment on the matter. Still, market analysts believe that the company has great potential to generate new revenue by replacing Google with its own search solution. This is due to the fact that Apple can tap into the advertising market on iPhones, Macs and iPads.
A Bloomberg further informs that Apple already receives a portion of the revenue generated by adverts displayed by Google in its products, which corresponds to approximately US$8 billion annually.
This value can increase even further with the introduction of the company’s own search engine.
