New Instagram feature aims to increase engagement in Stories

O Instagramalways looking to improve its users’ experience, has launched an exciting new feature for Stories, which aims to boost interactions between people.

This recent update allows users to share comments on posts in Feed and Reels directly to their Stories, which increases the visibility and engagement of posts.

Innovative functionality

The announcement of this function was made by Adam Mosseri, head of the social network, who highlighted not only the contribution of this feature to engagement, but also the intention to follow the strategies of other social platforms, such as TikTokwhich already adopts similar tools.

The main objective is to increase the time the user spends on the social network, allowing more exposure to ads and generating benefits for the platform itself.

For digital influencers and content creators, this tool can be a fundamental element to improve the connection with their followers, resulting in an increase in interactions and audience.

Using the new feature

When selecting the comment, you will have the option to share it in Stories – Image: Dimarik/Instagram/reproduction

To use the new functionality on Instagram and share comments on posts in Stories, follow the steps below:

1. Selected comment:

• Access the desired publication in Feed or Reels;

• Choose the comment you want to share.

2. Shared on Story:

• Click on the “Add to Story” option that appears on the screen;

• Select whether you want to keep the original Story post with the comment or just the isolated comment.

3. To share from other accounts:

• Select the desired post;

• Choose the comment and, above the blue bar, click “+” to share.

The functionality is now available to everyone, providing a practical, easy and interactive way to enjoy and use the social network in a new way.

Instagram, launched in 2010 by Kevin Systrom and Mike Krieger, quickly gained popularity and became one of the world’s leading social networks, gaining more than 100 million active users in just two years after launch.

Since then, the app has evolved and introduced innovative features to keep users engaged.

The ability to share photos and videos with digital filters is one of the differentiators of Instagram, which initially limited photos to a square format.

Today, it allows posting in different aspect ratios, in addition to supporting videos of up to 60 seconds in high resolution.

Acquired by Facebook In 2012, Instagram still stands out as a reference platform for influencers and brands, generating sponsorship opportunities for celebrities and a diverse environment for social interactions.

With this new update, the social network reinforces its commitment to offering a more interactive and engaging experience for its users.