Understand the impasse that could remove Globo channels from pay TV operators’ schedules

The channels of Globe may be removed from Claro’s pay TV plans soon. According to a report from NaTelinha (via Net Office), the operator has seriously considered the possibility of ending the practice of paying for the almost 20 television network channels in its programming.

The decision was made in a context that has become very popular with modern technologies, such as IPTV and, of course, streaming services.

The pay television market has changed significantly with the advancement of the internet and on-demand content. This has led television and broadband concessionaires to reevaluate their agreements to face this new public demand. Of course, the objective is also to increase financial efficiency amid this new way of consuming entertainment.

Previously, Claro paid each subscriber to include Globo channels in their subscription packages. Now, the operator is evaluating the proposal for a new model, in which it only distributes the signal and leaves the sale of advertising space to the responsibility of content producers.

Photo: Reproduction

Change should affect other broadcasters in the future

The discussion arises as a result of a debate in the Pay-TV Forumcarried out by the websites Live Screen It is Teletime at the end of August. Claro’s president, José Felix, reported that these changes “will start to hurt a little more for some content providers”.

“We have to renew some contracts and that old model of selling and acquiring content no longer exists. We are moving towards a proposal more focused on partnerships with providers.

With those with whom we can create a model, we will continue; With those that we are unable to put together a model, I don’t know what will happen”, he declared (via Oficina da Net).

According to Felix, television signature lost 2 million users in 2023 alone. The operator’s decision stems from this, aiming to reduce content and operational costs, exploring a new signal sending model that does not depend on satellites, which generates higher costs for the concessionaire and content producers .