A Netflix has been in the spotlight recently due to its approach to preventing unauthorized password sharing, which has caused outrage among many of the platform’s subscribers. To make matters worse, the situation was shrouded in little information, which contributed to users feeling discouraged.
However, in India, Netflix was able to successfully implement a measure to officially ban password sharing. The objective is to ensure that an account is only used by residents of the same household.
In this way, access to streaming will be allowed for users regardless of where they are.
Read an excerpt from the statement made by the platform:
“A Netflix account is intended for family use. All members living in the same household have the freedom to use Netflix wherever they are – at home, on the go or on vacation – and can take advantage of new features such as ‘Transfer profile’ and ‘Manage access and devices’.
We recognize that our members have a wealth of entertainment options. That’s why we continue to invest heavily in a wide variety of new movies and TV shows. Whatever your taste, mood, or language, and whoever you’re watching with, there’s always something satisfying to watch on Netflix.”
Photo: Reproduction
Other countries will also be targets of changes
These new measuresaccording to information provided by the MoneyControlwill come into force today, Thursday (20/7), in the countries of Indonesia, Croatia and Kenya.
Netflix is also considering implementing other methods in countries with greater resistance, such as the possibility of paying an extra fee if users want to share their accounts with people who do not live under the same roof.
On the other hand, in some countries, Netflix has chosen to lower prices to prevent sharing. Around 100 countries were targeted by this measure at the beginning of the year, including the United States, Great Britain, France, GermanyAustralia, Singapore, Mexico and Brazil, generating repercussions.
Changes in the US and UK
In the US and UK, the option to have Netflix with ads has been removed. The basic plan now costs $15.49 per month, or about R$75, while the previous plan with ads cost $9.99, or about R$50.
While protecting against password sharing may be seen as an unpopular measure by some, the company hopes to ensure the continuity of its services. It invests in creating original content and providing a user experience streaming of high quality to its users.
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