In order to further encourage its content creators, the TikTok recently launched a new feature that will pay creators in a different way than what already exists on the social network.
The novelty was named Creative Challenge and will bring a series of challenges to the platform for creators. These challenges are set by brands that will reward the influencers according to their performance on TikTok.
You challenges will come with all the necessary information, such as rules, requirements, description and, of course, the rewards. In an official statement, TikTok itself explained that the idea is to further recognize creators who are online on the platform for all the creativity they demonstrate on the platform. social network.
The intention is to “increase the value of your content”, as the social network itself described it.
More about the news
The new feature will allow content creators choose the brand you want to work with and each challenge announcement will specify what is required to participate.
The rewards of challenges will be made based on a series of criteria, such as clicks, video viewing and the conversion rate of each one.
To participate in the proposed challenges, content creators must be over 18 years old. Their profile must be active and have at least 50,000 followers. Additionally, for now, accounts that can participate must be residents of the United States only.
Another criterion is that the content must be authentic and of good quality, containing well-done and creative editing.
All content will be evaluated and, once approved, must be published. From then on, the creator will have access to the status of the submissions, the performance of their videos and the monthly earnings achieved.
Idea foresees greater connection between brand and influencer
The Creative Challenge is being considered a new way to connect brands and influencers. Large companies seek these people to create differentiated content. However, the need to establish a contract with each one can make the situation difficult.
With the challenges, all this contact tends to be easier, since brands will be able to have access to authentic content created by those who understand social networks.
According to himself TikTokthe Creative Challenge is still in the testing phase and is only used by brands selected for this phase.
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