Google’s new search engine promises to completely change the user experience

Artificial intelligence (AI) has been a major highlight among internet search engines. Several companies use AI to generate the best automatic responses to the questions presented.

Now, Google, one of the world’s largest technology and innovation companies and the largest online search engine, has revealed that it is about to change its search engine using this technology.

At the company’s latest conference, Google I/O, held on May 10 this year, the term “artificial intelligence” was mentioned more than 140 times. With the topic in the spotlight, it was expected that the bigtech would launch a new service, and to the concern of its competitors, that’s exactly what it did.

Google’s new search engine

The internet giant has announced a new service capable of completely changing the search for information on the internet, in addition to being able to greatly reduce the company’s earnings from advertising from sites that paid to be among the first links Give me an answer.

The company is in an experimental phase of the new Search Generative Experience (SGE).

This service no longer displays the first ten blue links that appear on the first page, but instead uses AI to generate answers in a growing text box based on the user’s questions.

Google’s vice president of engineering said during the convention: “Now search does the heavy lifting for you.”

She was referring to the fact that nowadays we have to search for a topic in a summarized way in order to generate the research we need. In addition, it would no longer be necessary to search on several websites to get a reliable answer.

Loss of revenue

While the user experience will be easier, many pages will lose traffic. This could lead to a decrease in profits due to a lack of ads and boosters that direct users to the most recommended sites.

This may be mainly due to the fact that 68% of browsing sessions begin on a search engine like Google.

At the same time, the company manages to remain firm against its competitors, such as Microsoft, which boosted the use of its Bing AI search engine through the use of ChatGPT.

At the time the competition launched this service, Google’s Bard was also announced, but it failed in terms of market share, causing the company a huge loss. But the current service is willing to change its current business model to keep it at the forefront of search.