Whether the Google I/O keynote is gratifying, impressive, or even surprising, it continues to deliver its fair share of news. Google and Levi Strauss & Co.. Although these two giants may seem opposite in every way, they are joining forces for a rather surprising project.
- Discover : Relive Google I/O Keynote
called project Project Jacquard » ; named after the inventor of the loom; aims to develop and design a fabric that responds to the touch. This innovative material will make it possible to interact with an increasing number of our connected objects in the future.
At the root of this Jacquard project: Google ATAP search cell. So they presented this dark blue fabric responds exactly like a touchscreen. If it’s still in its infancy, it’s causing us to rethink where our touchscreens could take in the future. Borders have just been pushed back.
Paul Dillinger, Vice President Levi Strauss & Co.., underlined that the unity of these two mastodons somehow flowed from the source. Indeed, the company he represents has long been famous for its innovations in the development of textiles, and who better than Google can let it take a new step in the creation of this fabric of tomorrow?
Drawing on the search for balance between the physical interactions we have throughout our lives and our digital presence, Dillinger says:
“If there is a solution that can make our clothes mediators in our hyper-connected daily lives, so we can connect this online life with reality. (…) If we combine this technology with the clothes we offer and you like, this project is really worth it. » via theverge.com
While the launch of a connected 501 is probably not imminent, this remarkable fabric still exists and looks to have a bright future. It is inevitable that more big distributors will be interested in this technology in the near future.
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