With Google Play Asset Delivery, Google optimizes, facilitates and speeds up the download of games from the Google Play Store. The secret lies in a better file transfer organization. This system will be able to significantly reduce wait time for users while requiring much less servers from developers.
While the Google Play Store has just been updated, Google is rolling out a new feature for the marketplace this Tuesday, June 16, 2020: Play Asset Delivery. This system uses the following principle: Dynamic Delivery, It has been in operation for almost two years. As a reminder, Dynamic Delivery Allows Play Store to create Optimized APKs depending on your device (language used, processor, screen definition etc.).
Play Asset Delivery adapt this system games available on play store. With this unique feature, the installation process will be greatly improved, thanks to a much more efficient organization of file downloads. Prior to Play Asset Delivery, may require a big game download additional unencrypted data like textures or sound APK extensions or OBB files.
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This data has been downloaded from developer serversbut Play Asset Deliverywill be transferred directly Play Store through wider channels. As the Mountain View firm notes on its blog, publisher Gameloft has already started using it. Play Asset Delivery in three games. To know Asphalt Xtreme, Asphalt 8 and Minion Rush: Crazy Me (I am ugly and mean).
The result is certain. Gameloft notes a 10% increase in downloads in its three titles. Makes sense, because thanks Play Asset Delivery, players can start playing while uploading the latest files ends in the background. In addition, the publisher also reduction in usage of these servers. Again, it makes sense since it’s Google that supports downloads.
Google just came out Play Asset Delivery and make it available to all developers. It’s only a matter of time before most of them adopt this in their own production.
Source : Google
