This picture: Facebook bought GiphyIs there a need to offer this platform that aims to . Create, share and host GIFs And if Facebook made such an acquisition, it was for a very specific reason: to integrate the service into its photo and video sharing platform Instagram.
Facebook wants to integrate Giphy into Instagram, but can rival platforms survive without GIFs?
While 50% of the traffic from Giphy comes from the Facebook ecosystem, half of that percentage comes from Instagram. In short, it’s a necessary purchase. By purchasing Giphy, Adding GIFs to Instagram should be even simpler, even simplerAt least that’s the main reason Facebook puts forward.
On the other hand, what about rival services that also allow for the integration of GIFs from Facebook’s newly acquired platform? Will we still be able to integrate Giphy animations into Twitter, Snapchat, Reddit, Pinterest, and more? Instagram Vice President Vishal Shah said, It has secured around 700 million daily users : “People will still be able to download GIFs. LDevelopers and API partners will continue to have the same access to Giphy APIs.“The Giphy community will always be able to create great content.”
This is not the only platform that Facebook has acquired over the years. In 2012, Facebook bought Instagram for $1 billion. Six years later, the service is worth more than $100 billion. In 2014, Oculus came under Facebook’s control for $2 billion. And in the same year, WhatsApp was also purchased by Facebook for a small sum of $19 billion. Isn’t the amount that Facebook invested to buy Giphy so astronomical after all?
Source : Facebook
