HEAVY Disclosure! Warner Bros. and Bumble team up to promote ‘Barbie’ with dating app

Warner Bros. and Bumble, two giants from different industries, joined forces in an innovative partnership that surprised users of the famous dating app. The objective was to promote the long-awaited film “Barbie“, which was released in cinemas last Thursday (20).

This first-of-its-kind collaboration provided an exciting and unique experience for users. Find out more about her.

Action seeks to promote the ‘Barbie’ film

Source: Bumble/Reproduction

The new feature is available to both Android and Android users. iPhonehaving been cleverly incorporated into the application through the “Compliments” feature.

Now users can experience special and personalized interactions by sharing loving messages inspired by the film’s adorable characters. Among them, of course, the iconic Barbie, the charming Ken and other captivating members of the feature film.

Scheduled to end on July 26th, this action’s main objective is to promote fun connections between users of the application. The images of the film’s characters serve as an excellent icebreaker, allowing for relaxed and genuine conversations between people.

The offer is wide and includes several Barbies and Kens options from the film, including versions played by famous names such as Margot Robbie, Ryan Gosling, Issa Rae and Simu Liu.

The mechanics for using this feature are simple. Users choose the section of the profile where they want to send compliments and enter personalized phrases of up to 150 characters, inspired by the film characters’ own messages.

Special compliments received will be visible for 24 hours in the matches list, adding more fun and excitement to the connection process between users.

With this bold initiative, Bumble seeks to create a more exciting environment for its users. It offers a unique interaction experience while celebrating the release of the highly anticipated “Barbie” film.

The partnership between Bumble and Warner Bros. represents a creative and innovative way to promote films, providing moments of fun and interaction between application users.