TikTok is undergoing significant changes to its marketing strategy monetization for content creators. The popular video-sharing app has decided to end its Creators Fund on December 16 this year.
In its place, the Creative Programa project that aims to encourage the creation of high-quality long-form content.
The Creators Fund, launched in 2020, rewarded users who accumulated more than 10 thousand followers and 100 thousand views in the last 30 days.
However, the program will be closed in several countries, including the United States, United Kingdom, France and Germany.
Although TikTok announced that the project would have a budget of US$1 billion and would have a maximum duration of three years, no details have been released about how much of this amount has been distributed so far.
In turn, a TikTok spokesperson explained that the decision is part of the platform’s ongoing efforts to develop new products and direct resources to better support creators and explore new offers.
Image: Reproduction
Creative Program: monetization
The Creative Program appears as an alternative for content monetization. Introduced in Brazil in September this year, it rewards users who publish original content lasting more than one minute and who meet the requirements of ten thousand followers and one hundred thousand views in the last thirty days.
However, unlike the Creators Fund, the new program imposes stricter criteria on the content produced, making monetization a little more challenging.
In the Creative Program, payment is calculated based on Revenue Per Mille (RPM), a metric that evaluates earnings per thousand views, as well as other unspecified indicators.
Although the budget allocated to the program has not yet been revealed, TikTok promises that the rewards will be 20 times greater than in the previous model.
These changes represent a new direction in the company’s monetization strategy. TikTokhighlighting the platform’s commitment to providing additional support to creators and promoting high-quality content on its platform.
Support our work ❤️
If you enjoyed this article, consider leaving a tip to help us keep publishing great content.
