The magic of Christmas is already in the air, with squares, cities and houses decorated for the arrival of Bom Velhinho. Now, several brands are also getting into the spirit and preparing several promotions and content for this exciting time of year.
Through its Create Real Magic platform, in collaboration with OpenAI, Coca-Cola is using GPT-4 and DALL-E artificial intelligence technologies to produce Christmas-themed cards.
On Wednesday (22) November, the company announced that users will have the opportunity to create personalized messages and images for the occasion, and can share them with friends and family.
The card generator app is available in several countries, including Brazil, and will remain accessible until mid-January 2024.
As published in site, users have the freedom to create as many cards as they wish. However, according to established guidelines, participants must be at least 18 years of age to participate.
The application can be accessed through createrealmagic.com. To use it, it’s simple: choose a theme, a scene and a style for your card.
Additionally, there is the option to enhance the artwork with borders and captions. When finished, you can save your creations to your personal gallery on the platform and share them via social media or email.
Sharing photos using artificial intelligence tools can raise data privacy concerns.
However, in the context of Coca-Cola’s artificial intelligence, it is important to highlight that it is not viable to upload images to the application.
A platform itself makes available a variety of works, including Haddon Sundblom’s classic Coca-Cola Santa images from 1931 and the iconic polar bear family from 1993.
By sharing your creations in the ‘Community’ option with others usersthe arts can be part of Coca-Cola’s Christmas.
During the months of November and December, a selection of images will be highlighted on the brand’s social networks, as well as being displayed on billboards in Times Square, in New York, and Piccadilly Circus, in London.
Special Christmas card generated by AI – Photo: Reproduction/Coca-Cola
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