Two Brazilians win Apple competition with innovative apps; get to know

A Apple announced today the big winners of the App Store Awards this year and, to Brazil’s surprise and pride, two national applications stood out as the best in the world.

For the first time, the technology giant’s annual awards recognized the excellence of Brazilian applications, consolidating the country’s presence on the global digital innovation scene.

The Brazilian winners of the Apple contest

Among the winners, Roberta Weiand, founder of application ‘Prêt-à-Makeup’, based in Porto Alegre.

Its makeup app not only simulates product textures and colors, but reflects diversity, being available in 12 languages, with 5 million downloads in 170 countries.

Roberta shared her satisfaction in offering a wide range of options, highlighting the partnership with the renowned MAC network.

Roberta Weiand, one of the founders of the Prêt-à-Makeup app — Image: Reproduction

Another highlight is Mateus Abras, creator of the ‘SmartGym’ app, originally from Minas Gerais. Its app, with 4 million downloads in several countries, revolutionizes home and outdoor training, offering 700 animated exercises.

SmartGym’s innovation goes further, integrating artificial intelligence to suggest new exercises based on the user’s progress, without the need for prior gym knowledge.

Mateus Abras, founder of the SmartGym app — Image: Reproduction

Both Brazilians were carefully chosen by the demanding editorial team of App Storewhich evaluated criteria such as technical innovation, user experience and exceptional design.

Apple CEO Tim Cook praised this year’s winners for representing developers’ potential to bring unique visions to life by creating remarkable apps and games.

The achievement of Brazilians at the App Store Awards 2023 highlights the talent and creativity of the country’s developers, highlighting their ability to compete on a global scale.

With 1.8 million applications on the App Store and an audience of more than 650 million people weekly, the awards reinforce the relevance and impact of these innovative applications on the global digital community.