TikTok: Will 3-minute videos on the app soon rival YouTube?

TikTok may say goodbye to the formula that helped it succeed and turn to videos 3 minsAccording to social media consultant Matt Navarra, the Chinese company has entered a testing phase to allow its users to post longer content. For now, these are limited to 1-minute videos; a format that, like Vine at the time, was appreciated for its ability to create videos. quickly consumed.

With these additional 2 minutes, TikTok can allow songs to be borrowed. Almost allThis will change content streaming in a big way, especially now that Sony is finally letting you use thousands of songs. The platform, which was initially known for its numerous playback difficulties, may find itself offering videos that are closer to what’s being released here. YouTube or IGTVlike tutorials, vlogs, and even “story time.”

TikTok is getting closer to YouTube and IGTV format with 3-minute videos

Internet users generally do not want their favorite apps to undergo major updates. The possibility of writing a 280-character tweet caused a stir at the time. However, history has shown that users ultimately get used to changeWhether for Twitter or the new Instagram design.

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The latter could therefore make this update its own, offering content adapted to this new format. For now, it is difficult to know what consequences this potential update will have. In any case, the length of videos has never been a constraint on creation, as Vine has shown with its 6-second duration or YouTube with its expansion of content to over 10 minutes.