TikTok just signed a major deal One of the biggest record companies in history: Sony MusicWith such an agreement, users of the Chinese app will be able to use the music of thousands of licensed artists and thus feature them in videos.
No details were given on the terms of the contract, but this shows China’s willingness to implement the agreement. Over time, they settled on American soil.even if he’s been on the hot seat for months.
The deal benefits all parties. Sony can thus benefit from large-scale advertising. Users really sometimes update a song or even highlighting a new artist. Lil Nas X’s Old Town Road, for example, saw its popularity explode after being featured heavily on the app.
TikTok could offer a lot more options and attract new users. Finally, fans of the app also benefit, given that they now have more creative freedom.
TikTok is still in the hot seat
Sony Music is not the only record company working with TikTok, as is the case with Merlin. The Chinese app, owned by ByteDance, will also negotiate With Warner and Universal to more easily incorporate their music into the app.
TikTok has been banned in the US after being accused of espionage by the Trump administration. However, the application There have been many rescues since last August. This week, following a complaint from three social media influencers, the judge decided to postpone the procedure. For now, TikTok is still available in the US, but it is not yet known for how long.
The upcoming American elections on Tuesday, November 3rd could change the cards and redraw the future of the most popular app of 2020.
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