Snapchat celebrates International Women’s Day with augmented reality

Snapchat is one of the first companies to invest in augmented reality. Interest in this promising technology Launch of Snap AR Studio in Paris in November 2022.

We can summarize the purpose of AR Studio in two points:

• spark interest and encourage augmented realityand educate creators who want to use it for free
• Design experiencesWe will work in partnership with cultural institutions and make them freely available to all Snapchat users.

Although young, the small AR Studio team (currently 14 members) has already initiated many important experiments, such as the reopening of the National Library of France. Users can go back in time via Snap Code and explore through virtual reality Reconstruction of the building at the beginning of the last century.

Also read: Snapchat launches Snapchat+ and exclusive features for €3.99 per month

Snapchat pays tribute to these famous women who use AR

And on this occasion International Women’s Day Wednesday, March 8, 2023, Snapchat and AR Studio return A unique AR experience. The idea is this: Honored 8 symbolic women in 8 different metropolisesnamely Paris, Marseille, Lyon, Bordeaux, Lille, Strasbourg, Metz and Nantes.

To do this, AR Studio imagined and developed virtual statues of these women Each of them has made history in their respective fields, in politics, art and literature, and even during their engagements during the Second World War, such as Joséphine Baker, who recently joined the Pantheon.

Painter Elisabeth Vigée Le Brun, literary and philosopher women Simone de Beauvoir and Françoise de Graffigny, political icon Simone Veil, resistance fighters Manon Tardon and French feminism pioneer Olympe Joséphine Baker will be honored. Journalist and activist Hubertine Auclert.

Give women back their place in public space

These statues, which can be seen thanks to augmented reality, are placed next to statues of famous people. With this project, AR Studio wants to give these icons the place they deserve in the public sphereIt mainly highlights famous men from our history.

“Thanks to Snap’s augmented reality technologies, we were able to increase the space given to them in public space by placing the statues of these 8 women next to the male statues. Our wish is to contribute to the effort to raise social awareness about the struggle for women’s rights by establishing a silent dialogue between these historical figures. Donatien Bozon, director of AR Studio, said:

From our perspective, We were able to preview this experience during an event in Marseille. The result is stunning and any user can easily benefit from it. When you get to the statue all you have to do is access the AR filter via the carousel After a few seconds, tap the Snapchat app to see the virtual statue appear on your screen.

For best results you will need to enable location on your smartphone. Also, by clicking on the purple question mark on your screen; you’ll be able to get contextual information about each personalityremarkable actions and like a quote. Also, remember that this experience will continue over time.