Amazon Prime Video: ads are here, what you need to know

Gone are the days when streaming platforms boasted about doing better than television. unlimited programs without ad breaks. Almost all services have switched to advertising, but most do it in the form of a certain subscription, which is cheaper than others. This is the case for Netflix and Disney+, for example. Unfortunately, Amazon Prime Video did not choose this solution.

At the beginning of 2023, the first information about a cheaper formula begins to circulate through advertisements. But we are quickly disappointed: everyone will have the right to receive advertising, provided they pay extra. In France, this is now being done as the entry into force date of this action is set for 9 April 2024. If you connect to Prime Video over the Web, from a mobile device, or from your TV, you’ll be greeted with the pop-up that appears in the screenshot above. states: “Ads for movies and TV series on Prime Video are now limited“.

Amazon Prime Video started showing ads in its programs

The wording is vague and the dedicated page on Amazon support uses the same. Actually, we could observe this.An ad plays every time you start an episode or series on Prime Video. A. countdown in the upper left corner of the screen Specifies the duration and how many ads, if any, will appear. We’ve only had one so far. he was doing on average between 15 and 20 seconds. Some will be able to: 1 min.

Continuing playback of a current program did not retrigger an ad, but using the option Continue reading from the beginning Yes. As for interruptions during viewing, it is difficult to have an opinion, considering the duration of the program. We just know this This will not exceed 3 minutes 30 per hour.which is already too much.

There is no miraculous solution to prevent this. Inside Accounts and Settingsyou will find a button Watch without ads. When you click, you will be directed to a screen where you can confirm the payment. additional fee of €1.99 per month. With an annual subscription this means payment €93.78 instead of €69.90. On the other hand, if you signed up for Prime Video through Freebox Ultra, you received (or will receive) an email notifying you of this. ads won’t reach your home until August 9, 2024. A nice surprise gift.