The success of platforms like Patreons or OnlyFans has proven that users appreciate being able to support their favorite creators. In fact, some social networks want to embrace this idea. Twitter just launched Super Follow. This service allows users to increase their income by offering content exclusive to subscribers only.
At the beginning of the year, Instagram stated that it was interested in this system. However, as we learned from analysis companies Sensor Tower and Apptopia, social network may launch paid subscriptions very soon. As a matter of fact, Instagram’s iOS app has been updated in the United States, and by the way, The app description on the App Store has been changed.
In the tab devoted to in-app purchases, analysts say “Instagram subscriptions” the one which… prices range from $0.99 to $4.99. Note that these changes to the App Store regularly announce new features to come. This was the case, for example, for Twitter’s new paid plan, Twitter Blue.
Also read: Instagram allows all its users to integrate links into their stories
Subscriptions driving more revenue for Instagram and creators
Now, Instagram has not made the existence of these subscription plans official. But it certainly allows users to further support their favorite content creators, as the social network looks for a new way to diversify its revenue through subscriptions. Instagram generally tests its new features with a limited number of users before making them available to everyone.
As a reminder, leaker and reverse engineer Alessandro Paluzzi discovered in the summer of 2021:Instagram was preparing a new feature that could be included in these subscriptions. Called “Exclusive Stories,” the feature will allow fans to access exclusive stories for a paid subscription. Users will also be able to benefit from various additional bonuses, such as special badges and access to lives closed to the public, for example.
Already last June, Instagram CEO Adam Mosseri discussed the company’s monetization strategy. Subscription payments were among the options the admin selected. ““I love these products because they allow creators to engage directly with their fans, and I think that’s probably more sustainable and predictable in the long run.” did he declare?
Source : TechCrunch
