Facebook: 1 in 2 users have more than one account despite the ban on the social network

By its nature, Facebook has long been the “true” social network. This name may seem obvious, given the fact that the platform requires you to share a lot of personal information publicly to create an account. However, this is accompanied by terms of use that require you to have no rights whatsoever. just one profile and that’s with their real name. Of course, this rule is not often followed. Facebook recently estimated that 11% of its users have a secondary account.

But Mark Zuckerberg’s group appears to be hiding the real numbers on the subject from the public (not once a common practice). That rate is much higher, according to an internal document obtained by the Washington Post. In fact, Facebook estimates that out of 5,000 account creations:32% to 56% belonged to people who already had profiles on the platform. Worse still, the document explains that the method the company used to achieve this result tended to underestimate reality.

Facebook fails to combat fake profiles

Therefore, users who change their names with pseudonyms are not included here. Actually there is a question here fake profilesThe phenomenon that Facebook calls SUMA for “Single User Multiple Accounts” (“single user, multiple accounts”) has now reached a considerable scale. Number of active users ages 20 to 30 in the United States, also according to an internal document exceeds the actual number of Americans in this age group. The social network itself admits that this observation creates its own statistics “less reliable”.

This announcement comes at a critical time in the history of Facebook, which is preparing to change its name before embarking on a strategic change. Such a lack of control over one’s own data risks calm advertisersthey rely on the latter to evaluate the effectiveness and profitability of advertising campaigns. “If your goal as an advertiser is to reach the most people at the lowest cost, getting that number wrong will have a significant impact.”Darren D’Altorio, a social media manager at a marketing agency, summarizes:

Source : Washington Post