Apple is expected to release the update today. iOS 14.5. Coming to all new iPhones in the coming days, even in France. One of the big new features of this version of the operating system is App Tracking Transparency, commonly referred to as anti-tracking measures. This function allows the user to control which apps have the right to track you on the Internet.
Each app will need to request special permissions to access “itself.” advertising identifier » Used to collect information and display personalized ads. Please note that this does not prevent the app from collecting information. It will not be authorized to use information from third parties.
Third-party data is Facebook’s weak point
The concept of third-party information is important for any company whose business model is supported by personal information, and this is especially true for Facebook, which has not hesitated to publicly acknowledge Apple’s decision. jeopardizes ad servicesboth information that the social network can collect from external plugins and data that it can use for others.
Third-party app management has always been an Achilles heel From Facebook. We particularly remember the Cambridge Analytica affair, which led to Mark Zuckerberg being repeatedly heard by the American Congress. At the time, Apple’s boss, Tim Cook, deplored Facebook’s disastrous management. Whether publicly, by affirming that respect for personal data is a fundamental right, or… privately.
Mark Zuckerberg seeks advice from Tim Cook
The New York Times reports on a story that happened July 2019The two bosses met at a meeting organized by investment bank Allen & Company. According to a witness, Mark Zuckerberg would then ask Tim Cook How he could manage the crisis caused by Cambridge Analytica. The latter then responded succinctly: delete personal data obtained by applications that do not belong to it. The goal is to rebuild consumer trust. Mark Zuckerberg would be stunned by this answer. And I never followed that advice.
Since then, Apple and Facebook have been in a cold war. Also, keep in mind that since that meeting, many other scandals have spread to the social network. At the beginning of the year, a company specializing in computer security revealed that the phone numbers of half a billion users, including 20 million French people, had been leaked. And of course, this is only the latest in a long series of leaks. Another one could happen very soon, as Facebook has yet to close certain breaches.
Source : MacRumors
