Mark Zuckerberg, CEO of Meta, the new name of Facebook’s parent company, announced that creators will soon be able to share personalized web links.inviting fans to pay subscriptions using Facebook’s native payment system Instead of Apple’s in-app purchases.
“ When people subscribe using this link, creators keep all the money they earn (before taxes) », wrote Mark Zuckerberg in a post. Zuckerberg added that Facebook wants to unblock it” Opportunities for creators to earn more money » while creating the metaverse and “Apple’s 30% fee on transactions makes this even more difficult “.
Apple’s App Store commission is too high for Facebook
for facebookApple’s 30% commission on App Store purchases doesn’t allow creators to make enough moneyso he had to find an alternative. So this is an excellent initiative in terms of social networking.
Links can be shared via email or text message, but they can also be embedded on creators’ Facebook pages, which appear in Facebook’s iOS app. To help creators grow their businesses, Facebook will pay them Bonus between 5 and 20 dollars for every new subscriber they receive until the end of 2021Whether paying via personalized web link or via Apple and Google systems.
To encourage them to use Facebook’s direct link, an earnings calculator will show them a breakdown of their earnings and fees, including how much they have to pay Apple and Google. This new bonus program is part of the company’s commitment to investing more‘A billion dollars for creators by 2022’.
It’s currently unclear whether Facebook’s new subscription payment solution fully complies with Apple’s App Store rules. As a matter of fact, other companies such as Epic Games tried to free themselves from the rules imposed by Apple, and this led to the withdrawal of the Fortnite game from the App Store.
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