The world of e-commerce, however competitive it is, relies on very specific communication tools that aim, above all, to encourage the consumer to buy. Basically, it’s an extra little thing that has the best technique and will make a difference compared to other market players.
eBayLed by the very wealthy Jeff Bezos, Amazon is keen to develop further in visual research, a pillar of online sales with competitors like Google and even Pinterest. To achieve this, the American company calls for the imminent arrival of new functions based on visual recognition.
eBay: two tools based on visual recognition coming soon
eBay’s mobile apps will soon take advantage of the new options. Image search ” and ” Find it on eBay “. will be both is based on visual search and works through visual recognitionie searches will be based on an image.
Therefore, the first function, “Image Search”, allows anyone to find any item on the eBay site after taking a photo of it. Basically, the platform will analyze the snapshot presented to it and display it directly on the screen. Of course, if the article is unfamiliar to him, he will take care to present one or more products closest to him. Image Search will be available on both Android and iOS.
second device titled ” Find it on eBay » plays the intelligence card as it relies on the URL of any website to search for products. All you have to do is share these images so that the relevant lists are then presented to the user. The service will only be available on Android smartphones, iOS system owners will be deprived of it.
According to eBay Vice President Mohan Patt, these features will be of great interest to everyday users: ” Whether you’re walking down the street or surfing social media, the urge to buy something can get you at any moment. These new services will allow our users to make purchases based on the photos that inspire them. Invaded by fake NES Classic Minis, we’ll see if eBay can win the hearts of its fans with these AI-powered systems. They’ll all be released in the fall.
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