Chrome will soon let physical stores send you notifications

Although the effects of this new technology on our daily lives cannot be felt yet, the concept of Physical Web introduced by Google is interesting. It’s about the probability of an object close to you being possible. Broadcast a web address continuously over Bluetooth receive and interpret automatically by your phone.

On your Android smartphone, the first connection of a Physical Web object causes a notification asking you to accept the transmission. May I, a notification will appear every time your phone connects to itto give you easy access to the suggested URL as in the example above.

In everyday life, we can imagine, for example, that this system replaces the QR Code found at many bus stops in France, which indicates the schedule of the next pass. No need to open an app to scan a code: your phone will be notified automatically latest update available

However, these applications are likely to be successful, especially in street marketing. Indeed, it is easy to imagine that stores are interested in: call on the street directly on your Android phone. By offering a discount directly on your screen that can be used inside, many people are very likely to find a new customer. Maybe we can interact with these notifications in the future? Let’s take a look at the hidden features of Chrome.

Chrome update 49 on Android in beta that brings this functionality, currently deployed. Surprisingly, this feature is already available in Chrome for iOS since last summer. This isn’t the first time Google has introduced a feature ahead of Apple’s operating system, which still accounts for a significant share of Alphabet’s revenue. No wonder Google paid Apple $1 billion to keep it as the default search engine.