Android 12 will let you opt out of ad tracking by apps like on iPhone

It all started with the publication of a help page for developers on the official Google site titled “Advertising ID”. There we can read: “When a user opts out of interest-based ads or ad personalization, the advertising ID will no longer be available from the end of 2021. You will receive a series of zeros in place of this identifier.” An advertising identifier or Advertising ID is a unique serial number reserved for advertising tracking.

This is defined at the operating system level and can be reset by the user at any time. However, it has not yet been completely disabled. But as you know, Apple recently introduced a setting on iPhones that allows you to disable Advertising ID to reject ad targeting by apps altogether. A few days before Apple’s WWDC 2021 conference, Google seems to have decided to align its ad tracking policy with the Cupertino company.

Android 12: Google imitates Apple in ad tracking

Google states: “To assist developers and ad analytics providers, they will be notified of user preferences in this setting, respecting user choice and complying with the new rules. Additionally, applications targeting Android 12 will need to declare normal permissions for Google Play services in the manifest file.. Unlike Apple, which only offers this setting on devices running iOS 14.5 and above. Google plans to gradually reach all devices that support Google Play Services by 2022.

Google also states: “In July, we will introduce an alternative solution to support core use cases such as analytics and fraud prevention.”. Finally, developers no longer have the right to use anything outside this application. Advertising ID It is provided by Android 12 to handle any ad tracking. “Apps that use a persistent identifier other than an Advertising ID may receive notice that they do not comply with our policies through the publisher’s site or the email address used to create the account.“Indicates Google.

He suggests that sanctions will be implemented gradually. While we wait for Google to tell us a little more, There are still some gray areas. For example, we don’t know if Google, like Apple, eventually decided to enable this setting by default. The truth is that these efforts are just another example of Google’s radical shift in strategy on privacy. Android 12 makes great strides in this area with highly detailed controls.

Source : Gizmodo