Facebook now bans brands from targeting minors with their ads

Facebook’s use of its users’ personal data has been a major topic of discussion for several years. Deviations are numerous and sometimes extremely serious consequencesAs the Cambridge Analytica scandal shows, among other things. Especially when it comes to the offer, especially since the group doesn’t seem to have any hesitation about it Targeted advertising aimed at the youth population.

A few months ago, we reported that Facebook was allowing brands to illegally target children with ads for tobacco, alcohol and even gambling. It was a statement that certainly pushed the social network to (finally) implement restrictive measures to protect minors on its platform. The second actually announced End of targeted advertising to users under 18. Almost. Interests alone can no longer be collected and used by advertisers. Gender, age and even location may still be used to deliver personalized ads.

Facebook is still too shy about protecting young people

This isn’t the first time Facebook has demonstrated its desire to provide a healthier space for its youngest users. In March, the group announced it was working on a version of Instagram dedicated to under-13s. However, the project did not please American officials, who believed that social networks existed. a significant danger to children’s development. Facebook was later accused of failing to adequately protect its young users from the risks inherent in their platform.

In response, the group took various measures to reduce tensions. Recently, adults can no longer send messages to minors on Instagram. To go even further, the social network also requires people to have a private account by default. However, this only applies when the account in question is created. User can return to public profile at any time And, actual, you may fall into the trap of malicious people. Moreover, no matter what, it will always be the target of advertisers who want efficiency.

Source : at home