Google thinks it’s finally found a solution to spam in Gmail

Spam is a scourge that affects everyone. Therefore it is estimated that The average internet user receives approximately 21 spam emails every day. Messages are often sent as part of a large marketing campaign, but sometimes they are sent for fraudulent purposes. The problem is so serious that Google is also trying to protect its users from SMS spam. In a world where almost 30 billion emails are sent a day, fighting spam is more important than ever.

According to the Mountain View firm, its relentless efforts and use of artificial intelligence allow it to block 99.9% of spam before it reaches your inbox. However, this is not enough to eliminate the problem. That’s why Google announces on his blog “implementation” New protections in GmaiFor a safer and less dirty inbox”.

Google fights spam by increasing checks on email senders

Google will impose it on “the following people”: New requirements for shippers People who send more than 5,000 messages per day to their Gmail address. From February 2024Individuals or companies that send large amounts of emails should:

• Authenticate email addresses in accordance with established best practices to “help close loopholes exploited by hackers”
• make a suggestion easy unsubscribebecause “you don’t have to go through the trouble of opting out of receiving unwanted messages; it should just be a click away”
• Make sure they send the requested emails; Gmail will scan the email. sender reputation “A first to reduce unwanted messages in your inbox” thanks to its spam rate.

Until that time, To reduce the amount of spam in your mailbox:

• choose a good password and change regularly
• do not use your primary email address on public websites and social media
• Be careful about the links you click in emails, even if they appear to be from legitimate companies
• never open attachments from unknown senders