Social networks broke all records and reached 5 billion users

During Digital 2024 report highlights the passage of the turning point 5 billion social media usersRecent events reflect continued growth and mass adoption worldwide, influence this dynamic. For example, TikTok, one of the leading platforms, is facing the termination of its contract by Universal Music Group, threatening the existence of many popular artists on the platform.

Additionally, a Gartner study predicts a significant decline in participation in social networks by 2025. A 50% decrease is expected Due to factors such as perceived decline in qualitydisinformation and AI concerns. Although current figures suggest that increased usageThese predictions underscore the importance of platforms adapting and innovating to keep users engaged.

Social networks reached the 5 billion user mark

The annual “Digital 2024” report reveals that the increase in the number of social media users continues. 5.04 billionanyone 62.3% of the world’s populationwith annual increase 266 million users. This expansion reflects not only the increasing adoption of social platforms around the world, but also the evolution of user habits. They spend on average 2 hours 23 minutes a day To browse their favorite social networks, which span 6.7 different platforms every month.

The report also highlights the following:increasing time spent on the internetwith average 6 hours 40 minutes a dayalso a 10.5% growth in ad reach Global announcement on Facebook’s 20th anniversary. At the same time, LinkedIn, Snapchat, WeChat, and Pinterest are also seeing notable growth in their user bases. Digital ad spending continues to rise, almost 720 billion dollars in 2023A significant part is devoted to advertising and influence activities on social networks.

Ranking of social platforms according to the time spent by users, TikTok positions itself at the topAverage spending of Android users 34 hours per month. YouTube also follows closely; users spend just over 28 hours per month on the app. Related users’ favorite platformInstagram has dethroned WhatsApp to become the most popular platform, with 16.5% of internet users aged 16 to 64 considering WhatsApp as their favorite platform.

However, these data There may be a lack of precision due to the existence of bots and automated accounts that can artificially inflate interaction statistics and time spent on platforms. Additionally, differences in data collection methodologies and regional differences in platform access and usage Inaccuracies in these measurements.