Google should soon integrate artificial intelligence into its search engine, here’s what will change

A few weeks ago, Google introduced a new conversational technology called Bard that competes directly with Microsoft’s Bing Chat. However, Google is preparing to launch a brand new artificial intelligence called Magi that will revolutionize the search engine. This will be designed to add a dialog-based feature to Google Search. allowing users to ask deeper questions And Find answers to questions that traditional search results can’t answer.

The move is part of the company’s long-term goal of revamping Google Search and making it more visual, snackable, personal and human. The company is expected to announce some new AI features, including: A speech AI program called MagiAt the Google I/O conference on May 10.

How does Google plan to integrate AI into Search?

According to a recent Wall Street Journal report, Google’s new search strategy will move away from the traditional list of search results that include links, images and other search items. Until now, the company’s strategy was known internally, informally”10 blue links“Because the purpose is Answer any question in the top 10 search results. However, the new strategy aims to integrate into search results. Chats with AI, short videos, social media posts and more content from creators.

This new search experience should appeal specifically to younger users who consume shorter content like TikTok videos. But according to Google, this change is also a pragmatic decision about the evolution of the web.

The company would make it known internally. the number of active websites has stabilized in recent years and that users are increasingly turning to other apps to find information. That’s why Google Search has to fight a two-way battle not only against artificial intelligence, but also against TikTok and other similar apps.

As part of the new strategy, Google will continue to provide as much useful information as possible on the first page of search, which will help users They won’t have to scroll through the pages to find what they need. The screen promises to be more visual and more human. AI’s speech aspect built into Google Search, encourage users to ask more follow-up questions, as they can already do in Microsoft’s search engine Bing Chat. The goal seems to be to enrich search results by giving them the ability to find answers to questions that traditional search results cannot find.

When will Google’s new search engine arrive?

Internal documents seen by the WSJ show that Google is attempting to implement at least some of these search changes this year, although no specific timeline is mentioned. The content you’ll see in search results won’t be limited to Google services like YouTube, and may even include all TikTok’s videos.

The report also reveals Google’s intention to provide the necessary attribution in search results and literacy tools to “give site owners confidence” in the use of their content. This precaution significant progress in the protection of intellectual property rights and ensures that site owners get the recognition they deserve for their work.

Google is already working on implementing artificial intelligence in some of its existing services, such as Messages, without the Bard brand. However, the company recently made the chatbot Bard available to Workspace customers. With the addition of Magi, Google’s AI capabilities look better than ever.

Source : WSJ