Advertising allows website creators to earn money for their work. However, for many users, ads tend to make the browsing experience unpleasant. Some ads are discreet, funny, or even engaging (remember that the primary purpose of an ad is to encourage purchase), but it should be acknowledged that: many ad intrusiveintrusive and very badly targeted.
This is the reason why more and more Internet users are using ad blocker, “AdBlock” type software. For Google, whose revenue is largely advertising-based, this software is a real problem. But the Mountain View firm seems to have found the ideal compromise. From February 15, 2018, the Google Chrome browser will integrate a native ad blocker. However, only “bad ads” will be blocked.
Google Chrome will directly remove intrusive ads from websites
Google will use the standards set by Google to determine which ads to block. Coalition for Better Ads (coalition for better ads). Basically, this program aims to guide advertisers to make sure their ads are not obnoxious. For example, full-screen ads with a countdown, scrolling ads, or auto-playing videos are prohibited. A site using such ads will be rated low by the coalition and Chrome will rely on that rating for its built-in blocker.
If a site is rated low by the coalition for more than 30 days in a row, Chrome will be removed automatically All advertisements on the site. This ingenious system will encourage website creators to opt for less intrusive ads, while Internet users will enjoy regular browsing. This compromise should eventually allow Internet users and websites to find common ground. Eventually, advertisers will have to create less intrusive ads.
Support our work ❤️
If you enjoyed this article, consider leaving a tip to help us keep publishing great content.
