According to our colleagues at the Wall Street Journal, Facebook will ultimately be a part of brands.Display ads between your conversations on WhatsApp. The team responsible for the development of the project was dissolved in the past months. In the process, the company removed the code dedicated to the appearance of ads from the Android or iOS app. For the record, Facebook announced the launch of the project in May 2019.
According to the Wall Street Journal, the firm’s decision was mainly motivated by the merging of Messenger, WhatsApp and Instagram messaging into one secure and private communications app. The integration of targeted advertising based on the context of conversations is indeed incompatible with Facebook’s new ambitions.
Ads will be limited to WhatsApp Status
Be warned, Facebook hasn’t completely given up on the idea of monetizing WhatsApp. social network more Focusing on the integration of ads between articles, an idea that dates back to the end of 2018. According to the Wall Street Journal, ads will even come into the Articles of Association in the medium term. A few months ago, Facebook also announced that ads are coming throughout 2020. These ads will contain a clickable link that directs Internet users to the merchant’s site.
The giant will also work on other features that allow brands to communicate with Internet users, according to the Wall Street Journal. Likewise, Facebook already allows advertisers to live chat with consumers via paid messages. Such initiatives will increase in the coming years.
Source : wall street diary
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