Earn with Hostelworld, the hostel booking service with global coverage

What is Hostelworld?

Hostelworld is the number one online booking platform focused on hostels. Launched in 1999, Hostelworld now consists of more than 16,500 hostels in 179 countries around the world. Hostelworld recorded 7.6 million bookings in 2018. Hostelworld has a mobile app that accounts for 54% of bookings. Both the website and the app are available in 19 languages.

Users can book hostels and budget hotels, guesthouses and camping. The platform offers a wide range of features: free cancellation one week before check-in, group reservations for up to 80 people, and 24/7 support in 19 languages. You can filter the options by arrival and departure dates, prices, room type, equipment and payment requirements.

Note that every hostel or hotel website states where their guests are coming from.

Hostelworld has the advantage of securing your reservation. If it is not registered in the system at check-in, you will receive a full refund plus $50 on top of that. Also, if a user finds the same hostel cheaper on another website, the service will return the price difference.

Hostelworld affiliate program

It is featured on major tourist websites such as Hostelworld, LonelyPlanet.com, TripAdvisor.com, Topcashback and 3,000 other platforms and expands its client database daily. Join Hostelworld affiliate program and get 40% commission on deposit.

Hostelworld benefits for partners

1. It’s an interesting niche for bookings, as there aren’t many dedicated services with a high-end product yet. In fact, Hostelworld is the only major player in this niche.
2. High fee: 40% of deposit amount.
3. The Hostelworld audience has interests and other parameters that set them apart from other tourists.
4. Loyal audience: There are over 10 million reviews and hostel reviews on the platform.

How to win with Hostelworld

Offer budget-friendly booking options and the opportunity to connect with travelers from different countries, meet locals and gain insider information about the country you are visiting.

Hostelworld target audience

Hostelworld’s target audience is millennials, those born between 1980 and 2000, and Generation Z, born between 1990 and 2000. They’re a new type of traveler who doesn’t want to visit places that everyone has visited before.

Your audience:

1. Backpackers are budget travelers.
2. Solo travelers (over 60%) including both men and women.
3. Business travelers and people visiting conferences and trade shows.

Audience interests:

1. Meeting new cultures and local people.
2. Meeting other travelers, social travelling.
3. Traveling is the number one interest for young tourists, it is their hobby. They want to travel more often than adults, travel longer distances, and are willing to spend more.
4. Business interests and networking.

Destinations popular with Generation Z

Jamaica, Iceland, Fiji, Romania, Chile, Brazil, Norway, Greece, Paraguay, Colombia.

Popular destinations with millennials

1. South Korea – 276% increase in popularity
2. Japan – 151% growth in popularity
3. Cuba – 135% growth in popularity

Tips on affiliate tools and placements

If you have a content project, it will help you explain the advantages of hostels and the philosophy of “conscious” budget travel. This idea has long ago become a trend in other countries.

Vehicles:

1. Links.
2. Banners.

Employee placement examples:

1. Articles with personal experience of living in a hostel.
2. Pros and cons of staying in a hostel vs staying in a hotel.
3. Ideas of interesting and unusual destinations. When located off the beaten path, hostels attract more tourists.
4. A list of must-visit places in a city or region.
5. Posts about local food, traditions or events such as concerts and local festivals.

Join the Hostelworld affiliate program in your Moyens I/O personal account.