How to use Pinterest to promote a travel blog?

Sign up for a free business account

The first thing you need to do is create your business account on Pinterest. This will provide you with a helpful toolkit to drive traffic from Pinterest as soon as you verify blog ownership. It requires you to add some metadata and files to your website.

SMM tools you can use on Pinterest include, but are not limited to:

1. Pinterest Analytics. This feature gives you vital information about the success of your pins and viewer interests;
2. Rich Pins. These provide an expanded version of your content. Rich pins allow you to post a wider context by placing structured information. Pins rich in apps, products, articles and recipes convey a comprehensive message and increase engagement;
3. Pinterest Widget Generator. This powerful tool helps you create save/follow buttons and pin/profile/board widgets.

Create a blog board

You have created your Pinterest account and linked your travel blog to it. Now is the time to create your content strategy.

How to set up a board to drive Pinterest traffic efficiently?

Pinterest isn’t your usual social network. It is a combination of a search engine and a traditional social media platform. Basically, this hybrid provides convenient search and access to media content. Similar to Google, it relies on keywords to respond with the most relevant search results.

Title keywords are required. Play around with Pinterest search by entering your blog’s main topics and finding relevant keywords. Combine them in your board header. Remember that you are creating things for humans, not robots, so your board title should not become meaningless due to keyword stuffing.

How many boards are enough?

We believe users have found accounts where several boards are missing. That’s why we recommend starting with 5-10 boards and gradually increasing their amount over time.

Create lifestyle boards

Travel blogs are very close to lifestyle content. Experience has shown that the lifestyle blogging community is very loyal and passionate. These people look forward to every post, video and photo and always support the creators. As you can imagine, you should reach this audience with all the necessary tools.

How to enter the lifestyle segment?

Once again, keywords are here to help you with that. Expressions about passion are the best. Create a board titled “Take Your Dream Journey” instead of “How to Start a Travel”. Much more inspiring, right? There is no doubt that it will attract the attention of the audience more.

Travelers looking for a balance between practical tips and inspiration. Combine knowledge value with passion.

Write pin descriptions

Annotations are an important component of each pin. Attracting users with a beautiful picture is one thing, but explaining to them exactly why they’re interested in your content is the next step in communication.

Excellent explanations for travel blogs

Usually, creating a comprehensive description for any blog pin doesn’t require a lot of text. Description is essential if you want to successfully promote a blog on Pinterest. Try to fit your thoughts into a few sentences and persuade users to continue reading the content on your website.

Remember to use emotional hooks. You need to provide both knowledge and emotional satisfaction.

Test time for pin

Your content is flawless, but you still can’t drive traffic from Pinterest? Apparently, timing plays a vital role in promotional efficiency. There is a certain online peak time when your Pins will reach the highest number of people. Let’s learn these.

Best days, hours and topics for blog promotion on Pinterest

Take a look at the Pinterest SMM timeline:

As you can see, the perfect time to post a pin is Saturday afternoons and nights. But you can also exploit the potential of other weekly prime times.

It is very important to understand that users need comprehensive content. If you always give them similar articles, they quickly lose interest. When you mix your travel posts with other topics, people will be eagerly awaiting your Saturday travel post all week.

There’s nothing wrong with pinning the content of someone you think is appropriate. This saves you from having to post your own unique content every day.

You can test your Pinterest optimization with the analysis tools offered by this social network. Your schedule may differ slightly from the one outlined in the table because we can’t take into account your case-specific aspects such as audience location, age category, and interests. Experiment with pin timing to achieve maximum promotion efficiency.

Optimize your images to get more re-pins

The art of captivating users with breathtaking images has some subtleties to keep in mind.

For example, it is very important to consider vertical image orientation, as 80% of the 200 million total people on Pinterest are mobile users. Whether it’s 2:3, 4:5 or a similar ratio, the goal is to keep the image’s height greater than its width. Remember: the longer the pin, the more space it takes up in the feed.

Appropriate image design

While some experts believe in the magical effect of red spectral colors, we think it’s enough to use vibrant colors on your travel blog and pins. That’s why we think like this:

• It’s not provocative. Unnecessary attention seekers may scare some users away;
• It complies with the marking rules. When people come to the blog, they do not differ significantly from Pinterest as the color scheme creates a holistic experience;
• Flexible. The red spectrum is not always suitable; sometimes it can even harm the quality of your pins.

Unless you consider yourself the most powerful graphic designer, we recommend using tools for social media visuals. For example, Canva is a useful web app with a wide variety of well-balanced templates. These graphic organizers make it even easier to use Pinterest to drive blog traffic.

Join a Pinterest group board

These are boards for collaboration between creators. The owner accepts new members and allows them to work together on the same board.

Why is this useful?

New bloggers reach a wider audience and therefore broaden their scope. Don’t miss the opportunity to gain extra travel blog subscribers.

Add a call to action to the pin description

A user opened your PIN and read the description. He is excited, interested, curious. What is the missing component of the conversion recipe? Call to action.

Compared to eCommerce, brand awareness is not enough when you use Pinterest for blog promotion. The part of your target audience that goes to your website is an integral part of your strategy. Attract users to your blog with well-known yet practical phrases such as “learn more about…”, “check out”, “discover how to…”. To visit your website perfectly.

Advertising on Pinterest

This social media platform stands out with its amazing ad performance. The point is, the whole idea of ​​Pinterest is to deliver the following values:

1. Inspiration;
2. Planning;
3. Buy.

People come to this website to meet their specific demands. The ad system organically integrates paid ads into its feed so that it matches the desired content. In this way, ads do not disturb the community. Also, the better part of the audience finds them helpful and believes they improve the overall experience.

So consider Pinterest ads for your travel blog promotion.

How to use Pinterest to promote a travel blog?

It’s hard to overstate the value Pinterest offers to anyone looking to promote their travel blog. An enormous amount of opportunity creates enormous potential. Every blogger, not just those in the travel niche, can benefit from it.