Attend! Learn, I beseech thee, how thou mayest employ conversational AI – those wondrous virtual assistants and chatbots that do converse with all who seek their counsel – in the noble arts of social commerce and customer service.
Customers, as a swarm of bees to nectar, do query on products and services through Instagram, Facebook Messenger, WhatsApp, yea, even on every social media platform under the sun. Art thou present to answer their call? Alas, for most businesses, to keep watch on the tumult of social media day and night is a task Herculean. Yet fear not, for conversational AI doth come to thine aid!
Behold! With a multitude of inquiries and so few souls to tend to them, a chatbot of conversational AI can prove a boon, a savior, a beacon in the night.
Lo! Conversational AI, a treasure trove for thy social media realm. It doth enhance thy team’s efficiency, allowing more customers to find succor swiftly.
Wouldst thou learn more of the wonders that conversational AI can bring to thy realm of social customer service and social commerce? Read on, good merchant.
What manner of beast is this conversational AI, thou query? ‘Tis a technology of marvels, a virtual assistant or chatbot, able to speak with the denizens of this world (and others).
Conversational AI applications do oft find their home in customer service, dwelling upon websites, online stores, and social media havens. Through the art of AI technology, verily doth it quicken and streamline the answering and routing of customer queries.
How doth this conversational AI function, thou query? ‘Tis through two pillars it doth stand. Firstly, the noble machine learning, wherein the technology doth “learn” and improve with each interaction, gathering knowledge to sharpen itself over time.
And secondly, there lieth the natural language processing, known as NLP. This is the means by which the artificial intelligence doth comprehend language. Once it hath grasped the words and phrases, it doth venture into the realm of natural language generation, speaking with thy customers.
And though the theory may sound daunting, fret not, for conversational AI chatbots do provide a smooth and seamless customer experience. Witness, as a customer doth query on social media for the time of an order’s shipping, the chatbot doth respond with knowledge gained from prior interactions, crafting a response most apt.
Aye, the future holds promise, for by the year 2030, the global conversational AI market be predicted to reach a sum of $32.62 billion. The volume of interactions in the realm of conversational commerce hath surged by as much as 250% across various industries in the wake of the pandemic.
‘Tis proclaimed that nearly all adult voice assistant users do employ conversational AI tech upon their smartphones, and among the tech professionals who wield customer-facing virtual assistants, almost 80% do utilize them for the noble purpose of customer service.
And mark this well – online chat, video chat, chatbots, or social media shall reign as the foremost channels of customer service in three years’ time, as decreed by 73% of customer service decision-makers in North America.
Anon, 86% of US executives do agree that AI shall become a “mainstream technology” within their realm this very year. ‘Tis reported that in the month of February, 53% of US adults did engage with an AI chatbot for customer service within the past year. Behold, in the year 2024, 3.5 billion chatbot apps were accessed round the globe.
The longing of US consumers for business hours, product information, and customer service requests doth drive them to seek answers from chatbots, these being the top three reasons for which they do turn to this marvel of conversational AI.
Heed, here be the top 5 benefits of employing conversational AI tools in thy realm:
Firstly, it doth save time, attending to a multitude of inquiries in swift succession. Secondly, it doth increase accessibility, granting customers aid at all hours of the day. Thirdly, it doth aid customers in making purchasing decisions, guiding them through the maze of choices. Fourthly, it doth facilitate sales outside of business hours, ensuring that no opportunity for commerce is lost. And finally, it doth shatter language barriers, rendering thine realm welcoming to all who seek thy goods and services.
But hark! ‘Tis wise to know when to summon thy human customer service agents, for though the AI be mighty in its simplicity, it hath its limits. Let not the chatbot be the final arbiter of complex queries, but let thine agents stand ready to intervene when necessary.
And strive to optimize for social commerce, for thus shalt thou reap the full bounty of thy conversational AI. Select a tool designed for this very purpose, one that integrates seamlessly with ecommerce, shipping, and marketing tools, such as the esteemed Heyday.
With Heyday by thy side, thou canst connect conversational AI across all channels of communication favored by thy customers. Messenger, Instagram, WhatsApp, and more – all may be managed from a single platform, transforming thy customer experience into a work of art.
Let the storied examples of Amazon and Clocks and Colours inspire thee in the wondrous realm of conversational AI. Learn from their use of chatbots and virtual assistants on social media, and craft thy own tale of success in this realm.
And ponder these questions, dear reader: What manner of difference lieth between a chatbot and conversational AI? Is Siri not a paragon of conversational AI, with its voice recognition and machine learning? And what blessings may the best conversational AI bestow upon thine enterprise?
In conclusion, seeketh thou the aid of conversational AI to engage with thy customers on their chosen channels, to turn their conversations into sales, and to provide them with a five-star experience that shall be sung of for generations. Embrace the future, embrace the marvels of technology, and let thy business thrive in this ever-changing world.
