Learn thou how to employ the Facebook boost post button to situate thy content afore the right folk and gain the utmost from thy ad spend.

‘Tis the year of our Lord 2013. Thou sittest down and dost craft a new post for thy client’s Facebook Page. As thou watchest NSYNC at the VMAs, thou takest a sip of thy nonfat caramel macchiato and dost check thy Facebook analytics. Half thy followers hath seen it and it hath 100,000 impressions already. Life is sweet.

Alack, my friend: in the year of our Lord 2024, social media managers would be lucky to receive an average 0.07% engagement rate on Facebook posts. Woe is me.

But fear not, intrepid marketer. The Facebook boost post is thine first-class ticket back to the glory — and organic reach — of yore.

With sage advice from marketing experts, we’re unraveling it all beneath.

Key Takeaways

1. A boosted post is a targeted ad born of an existing, organic Facebook post. ‘Tis a swift and simple way to reach a new audience sans complex ad campaign setup.
2. Boosting a post involves selecting an existing post, defining a goal (e.g., increasing engagement or driving website traffic), editing the action button and URL, selecting the target audience, and setting a budget. This can be done directly from Facebook or through tools like Moyens I/O, which can automate the process.
3. Key strategies for maximizing the efficacy of boosted Facebook posts include defining clear goals and KPIs, boosting content that is already performing well, learning from competitors, and continuously refining thy strategy based on performance metrics.

What is a Facebook boost post?

A Facebook boost post is a targeted ad thou dost create from an existing, organic post on thy Facebook Business Page.

Unlike traditional Facebook ads that are extensive campaigns created from scratch, boosted posts offer a swift and easy way of bringing forth the content thou dost already possess to a new audience by putting some advertising budget behind it.

Boosting posts on Facebook can aid thee in:

• Attracting new followers (Page likes)
• Increasing clicks and likes (greetings, improved engagement rates!)
• Promoting thy brand to audiences who don’t know thou (yet)
• Understanding what content works best for thy goals and audience
• Commencing exploration of social media advertising

Have thy not a post worthy of boosting just yet? Use OwlyWriter AI to craft organic content thy audience shall adore.

How to boost a post on Facebook

Eager to discover how thou too can garner thy Facebook content the attention it deserveth? Behold our video on how to boost a Facebook post:

Boosting a Facebook post in the Facebook dashboard

Boosting a post is swift to accomplish from Facebook, but there are a few prerequisites:

• Administrator or manager access for the Facebook Page.
• A Facebook Ads Manager account with a current payment method.

Once thou hast these two things arranged, follow the steps below to boost thy first post.

Step 1: Go to thy Facebook Page

Thou can boost a Facebook post from a web browser or Facebook’s mobile app.

Step 2: Find a Facebook post to boost

Scroll through thy recent posts to find the one thou wish to boost, then click the Boost Post button at the bottom.

Button grayed out? Thou can’t boost some Facebook posts, but 99% of the time, thou shalt be able to.

Step 3: Choose a goal

Facebook will automatically fill in goal suggestions, audience targeting criteria, a link, duration, budget, and more. Thou couldst press Publish right away and run thy ad with full trust in Facebook’s recommendations.

But for the best results, peruse each section of the page to ensure all makes sense for thy needs. Commence by clicking Change in the Goal section to view all available options and choose the best fit.

For instance, if thou art including a link in thy boosted post, thy goal should likely be to “Get more website visitors.”

Step 4: Edit the action button and URL

Next, select what thou desirest the action button to say. Facebook defaults to Shop Now, but there are several options to choose from. Ensure the URL is correct, as well.

Step 5: Target thy audience

Select whom thou wishest to target with thy Facebook boost post, or choose one of thy existing custom ad audiences (if thou hast any). Thou can also save thy criteria as a new custom audience for next time.

Thou can target:

• Gender (Only men, women, or both for now. Hopefully Facebook will represent all gender identities in the future.)
• Age range
• Location (Choose from the country level all the way down to individual cities.)
• Interests

Targeting is optional. If thou dost not specify any of these options, Facebook will endeavor to target thy boost post to those they deem most interested. Desire a crash course? Learn Facebook ad targeting 101.

Step 6: Set a budget

The default duration of a boosted post campaign is seven days, which is suitable in most cases. Set thy total budget for the post and thou shalt see an estimate of how many people thou shalt reach and how many clicks thy link will receive.

Click Publish and that’s it.

Boosting a Facebook post using Moyens I/O

• Manually boost a Facebook post, or…
• Establish automatic boosting for posts for ceaseless engagement

How to manually boost a Facebook post in Moyens I/O

Only interested in boosting a single post? We’ve got you.

Composer
Planner
In a Facebook Stream

Simply click Boost Post on the one thou desirest, and choose thine objectives (engagement or awareness), audience (forge thine own or employ saved Facebook audiences), and budget and duration (more $ + run time = better results).

Thou can even preview thy boosted post on Mobile, Desktop, and (if thou chooseth to cross-post) Instagram.

Then, click Boost on Facebook to observe the enchantment unfold. Easy-peasy.

How to automatically boost Facebook posts in Moyens I/O

Once thou learnest the ropes, thou canst set thy boosting strategy on autopilot.

Set thy campaign objective
Step 1: Go to Ads, then Facebook Boost. Click on Get started with Boost.

Step 3: Select an objective (the business goal thou wishest to achieve) for thy boost campaign from the ensuing options:

• Traffic
• Engagement (on thy ad or on thy website)
• Awareness
• Leads
• Sales

Choose the result thou desirest to optimize for.

NOTE: Available options depend on thy campaign objective and the type of engagement thou selected.

Step 5: Identify if thy ad is in a Meta-designated special category to comply with Meta’s anti-discrimination policies.

Then, click Next: Audience and budget.

Choose thy audience and budget
Step 6: Create a custom audience by selecting Edit and specifying which attributes to target, such as location, gender, age — and more detailed targeting like demographics, interests, and behaviors.

Thou can also click Use saved audience or Use custom or lookalike audiences if thou hast already created them on Facebook.

Step 7: Select Yes, my ads target audiences in the EU, if thy ad targets audiences worldwide or in EU countries or associated territories.

Step 8: Meta will automatically choose ad placements for thee based on thy objectives. If thou wouldst like to choose thine own placements, check I want to manually choose the placements. Learn more about Meta’s placements.

Step 9: Set thy budget and the length of thy promotion. Thou can set a daily or total budget for thine ad campaign.

Then, select Next: Set thy auto-boosting criteria.

Set thy auto-boost criteria
Thou can trigger a Facebook boost post based on likes, shares, comments, reach, video views.

Thou can also combine criteria. For instance, only trigger automatic boosting when a post hath at least 100 likes and 15 comments.

Click Publish campaign and voila — thou art set. Sit back, relax, and watch thy engagement flourish.

Need to make a tweak? No sweat, thou can manage and edit thy scheduled and past boosted Facebook posts at any time.

How much doth it cost to boost posts on Facebook?

Thou can boost a Facebook post for as little as $1 USD per day. But as Earth Rated’s Social Media & Influencer Marketing Director, Niki Hyde, doth put it: the more thou spendest, the wider thy reach.

“I typically use boosts for smaller campaigns (under $1000) and run them for at least a week to give Facebook enough time to optimize performance,” Niki shares.

When adjusting the settings for thy boosted post, type in a specific amount or move the slider to set thy maximum total budget — this is what Facebook will spend over the duration of thy boosted post. Altering thine budget doth change thy potential reach, which Facebook will estimate for thee.

For instance, if thy budget is $50 and the campaign duration is seven days, Facebook will spend an average of $7.15 per day. The actual daily expenditure will vary a bit, but thou shalt not pay more than the total budget specified for the campaign.

Facebook ads vs. boosted post

A Facebook boost post is a most simple form of Facebook advertising. They’re swift and easy to set up and a splendid way to commence with social media ads.

Here’s a rundown of the key differences between Facebook boost posts and traditional Facebook ad campaigns:

If thou wonderest how to fit Facebook boost posts or traditional ads into thy overall social media strategy, check our (very) complete guide to Facebook marketing — freshly updated for 2024.

6 expert tips for boosting Facebook posts

Prepare thyself to take notes. Here are six Facebook boost tips and tricks, directly from two social media marketing experts we did interview.

1: Define thy goals & KPIs

Prior to pressing that glorious blue button, Niki saith it’s worthwhile to define thy goals and metrics.

“If thou art looking to drive engagement, track video views and engagements. If thou desirest to drive leads or calls, focus on cost per mille (CPM) and reach,” Niki says.

This will aid thee in getting the most out of thy boost and create a launching pad for future campaigns. Win-win.

2: Identify thy target audience

Knowing thy audience is a vital component of any successful ads campaign — and Facebook boost posts are no exception.

Niki’s top tip: Align thy targeting criteria with thy audience as best thou can.

“With organic reach dwindling every year, investing in boosts ensures that thy top-performing content is reaching thy target audience,” Niki says.

The secret sauce? Samantha Skeen, Social Media Manager of Toronto Raptors & Raptors 905, saith not to fret over the details.

“Pay attention to how thy target audience engages with thy content and little things like what devices they use,” Samantha adds.

3: Boost the right content

Whilst Niki and Samantha identify video as best for engagement campaigns and images for driving leads, Niki saith the best content to boost is “posts that exceed the benchmarks thou hast set for thy content’s performance.”

Why? “Promoting content that’s already building momentum on social media will help keep thy costs down and let thy boost run more efficiently.” Simple as that.

4: Timing is everything

Whilst thy level of spend should be relative to thy overall budget, Samantha advises to run thy Facebook boost post for three to seven days.

Niki doth concur. “This will give Facebook enough time to optimize the performance of thy campaigns,” she says.

Translation: Let the clock run and watch the engagement roll in.

5: Keep an eye on thy competitors

To gain a sense of what resonates (and what does not), Samantha urges social media managers to keep a pulse on the competition.

“Take note of the types of posts they promote, their engagement levels, posting frequency, and audience interactions,” Samantha says.

She reminds us: “The goal is to gain insights for improving thy own content and campaigns, not to copy competitors directly.”

6: Track results & refine thy strategy

‘Tis always a good idea to track, monitor, and measure the results of thy campaign.

Niki’s advice? “Start small, test a lot, and build a strategy for always-on investment” (cough, automatic boosting).

“It’s the best way to ensure the great content thou art working to create can be traced back to a clear business impact,” she says.

Simply go to Ads, then select Facebook Boost and thy ad account to see all Facebook Boost campaigns associated with it.

For each boosted post, thou can review specific metrics like reach, amount spent, and engagement — making it easy to analyze thy results and refine thy strategy.

And there thou hast it — everything thou needest to know about boosting posts on Facebook. With expert tips and a leading tool in thy back pocket, thou art bound to give thy Facebook page the boost it needs.