Instagram will soon remove live shopping feature

instagram Will end live shopping on March 16, according to a post on the website. The move is the latest in a series of commerce-related removals from the Meta app and follows the removal of the Store tab from the navigation bar earlier this month.

While the platform has just admitted that it offers a lot of videos to its users, the announcement that the live shopping function has been removed seems to confirm that Meta has changed its strategy and now wants to tell its roots, i.e. everything it does. the success of the application in recent years. HE ” will help us focus on the products and features that bring the most value to our users “, the company announces.

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