There was a time, many, many years ago, when people took their knowledge by flipping through printed papers, commonly known as books, and marked their location with something called a “bookmark”…
No, but seriously – in the internet age, it’s even harder to keep track of all your social media posts, windows, tabs, and apps and then remember where you left off the article you saved. And readers of your site are probably experiencing the same problem. This is where social bookmarking comes into play.
What is social bookmarking?
Social bookmarking is a way for users to search, manage, edit and share web pages. Social bookmarking sites and apps make it easy to share content you find valuable and discover new trends.
Unlike your browser bookmarks, social bookmarks are not limited to one place. Social bookmarking sites are web-based tools, meaning the content you save can be accessed from any device.
How does social bookmarking work?
Your browser has a built-in bookmark feature, but this is limited to your specific browser. As you can imagine, the difference of social bookmarking lies in the word “social”. Sure, you can keep your bookmarks to yourself, but organizing bookmarks for public or specific groups is just as easy.
In fact, social bookmarking websites work almost like closed, highly selected search engines. Better still, they have (often constructive) comment sections and voting functions, meaning users work together to ensure content is relevant, specific, and of the best quality.
You probably already use social bookmarking sites like Pinterest as powerful search engines.
Benefits of social bookmarking
Social bookmarking is a great way for internet users in general to save and share important information. Knowing how to use these sites is a skill every social media manager should have in their arsenal.
Here are just a few of the benefits of social bookmarking:
Identify trending topics
While traditional search engines and trend reports are useful in the long run, they are not always the fastest at spotting trends as they happen.
With social bookmarking, you can identify emerging trending topics based on the behavior and choices of the people you follow. Follow enough and you can even influence trends.
Trending topics on Digg.
Sort your content
Social bookmarking sites detect spam from a mile away, but if you use them more organically, you can join backlink best practices that will help your content rank higher in search engines overall.
In general, backlinks (the number of links pointing to a particular web address) are the number one factor affecting your ranking in search engines. Google interprets every link to your article as a vote of confidence, so the more links you earn, the higher you rank.
If you share links to your content when appropriate, you can use social bookmarking sites to gain more organic backlinks to your content. But watch out! If you act like a spammer, you will be treated as such. As long as you’re comfortable with it, link building is a great tool to complement your SEO strategy.
Build team cohesion
You can use social bookmarking to develop robust packages for your team, as you can bookmark links and then share them with others.
You can curate it and share it internally with your brand, whether it’s a set of social media guidelines, a set of samples for copywriting projects, a list of inspirational ad campaigns, or really any other content collection. A tool like Moyens I/O Amplify is perfect for this purpose, as it allows you to distribute valuable content to your number one advocate: your employees.
Network with like-minded people
It’s not just about building your brand through SEO. Social bookmarking also provides invaluable access to other users around the world who have a similar interest in your private space.
This is because there is a built-in network directly inside the platform – you can comment, argue and even argue with other users in your own private space without being annoying. The most obvious example would be using a bike subreddit to promote your bike shop – simply by showing up, providing valuable information and having your shop name on your profile. Use the tool correctly and you will be able to expand your community with ease.
7 best social bookmarking sites
There are literally hundreds of social bookmarking sites to choose from, and some of them are sites you may already be using.
Here is a list of a few of our favorite popular social bookmarking sites.
free to use
Digg was launched in its current form in 2012 and is a longstanding news aggregator that many believe is the inspiration for Reddit. The site is mostly used to share articles about science, technology and current events.
Apart from selecting the most popular stories, Digg also allows users to post their own articles on the platform.
free to use
Owned by eBay and formerly known as StumbleUpon, Mix is a powerful social bookmarking tool (available in desktop or app format) that allows users to save content based on their interests, thus delivering highly tailored content experiences.
It’s not just personal either – friends or collaborators can follow your Mix profile and see the articles you’ve curated. This is a great way to build impact and showcase relevant connections from your organization.
3. Moyens I/O Streams
Available with the Moyens I/O plan
We would have let you down if we hadn’t told you about our easy-to-use collection tool. Moyens I/O Streams allows you to monitor up to 10 simultaneous sources. It’s a simple platform to track multiple sources of information, organize content, and share it with your team.
Try Moyens I/O for free. You can cancel at any time.
Free to use, paid upgrade available
Existing since 2007, Scoop.it is one of the veterans in the social bookmarking space. The company allows users to create “journals” in which they bookmark articles on various topics and then aggregate across blogs.
There is also the possibility of private sharing for bookmarks or sharing them on social media. Up to two free accounts are allowed, while there is a solid business platform for upgrading professionals.
free to use
If Pinterest isn’t already part of your social media marketing plan, it definitely should. And a major reason for this is its strength as a social bookmarking site.
The app encourages social bookmarking by allowing users to pin items to boards. In fact, this is really its main feature.
Also, if you’re a retailer, you can go a step further and sell directly via pins, making it even easier to sell online.
6. slash point
free to use
One of the longest-running sites on the list, Slashdot first launched in 1997 and is billed as a place to find “news for geeks.” It has evolved since then, but the site still focuses primarily on science, technology, and politics.
Articles are organized with tags and shared throughout the site. They have been a major player in the social bookmarking space for decades.
free to use
Of course, there wouldn’t be an article about social bookmarking without mentioning the big dogs in the collecting area. Reddit is a bit of everything – and it’s also one of the most visited websites in the world.
But be very careful if you use Reddit for your social marketing plan. The self-monitoring site looks at a lot of self-promotion and you could get hit with a shadowban if you’re not careful.
Make sure you really use Reddit like a Redditor: comment on posts and topics you know about, and only show your product when relevant.
Save time managing your social media presence with Moyens I/O. Publish and schedule posts, find relevant conversions, engage your audience, measure results, and more, all from a single dashboard. Try it for free today.