Hashtags, a potent tool for discovery on platforms like Instagram and TikTok, are often overlooked on Facebook. Fear not – that shall be our little secret!

Should thou desire to cultivate a robust audience on this platform, a Facebook hashtag strategy shall be required. We shall instruct thee on the commencement of this endeavor.

Do Facebook hashtags hold significance?

In the year 2013, Facebook did introduce hashtags, yet since that time, silence hath surrounded their usage. It is understandable if thou dost question their importance.

The concise response: Verily!

Similar to other social platforms, Facebook doth utilize hashtags to categorize content. This means that hashtags render it simpler for Facebook’s algorithms (as well as thine audience) to discover thy posts.

Upon including a hashtag, thy post is appended to that hashtag page (such as #dogs or #icecream).

This signifies that thy content may be unearthed by a broader audience, extending beyond thine existing followers. In our view, any method that allows thee to reach a new audience is worth pursuing.

Yet it is not only about expanding thine own reach. Facebook hashtags can be employed as a tool for social listening.

These hashtags can aid thee in monitoring Facebook conversations, tracking brand mentions, and gaining insight into how customers perceive thy products or services.

Furthermore, thou canst utilize hashtags to monitor rival brands and pinpoint trending content relevant to thine own brand.

Facebook hashtag generator: a tool free of charge

Hashtags are akin to turbochargers for thy social media posts, yet who hath the time to craft them from scratch?

Our complimentary hashtag generator doth propose hashtag suggestions in five languages. When thou art prepared to create hashtags for thy next Facebook post, give it a try!

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70 hashtags for Facebook

In need of inspiration? We possess a Facebook hashtag for every occasion.

(NOTE: Every industry shall possess its pertinent and trending hashtags. For guidance on identifying relevant hashtags for thy content, read on.)

Popular B2B hashtags for Facebook:

BusinessTips (3.2M)
DigitalMarketing (27M)
Entrepreneur (29M)
Innovators (169K)
Leadership (14M)
SmallBusiness (55M)
SocialMedia (30M)
Startup (14M)
ThoughtLeadership (172K)

Popular B2C Facebook hashtags:

Artist (61M)
Beauty (156M)
Fashion (322M)
Fitness (180M)
Foodie (69M)
HealthandWellness (4.1M)
HomeDecor (69M)
Photography (195M)
ProductReview (476K)
Shopping (67M)
Travel (137M)

Days of the week hashtags:

MondayMotivation (14M)
TacoTuesday (2.9M)
WednesdayWisdom (2.7M)
ThrowbackThursday (20M)
FollowFriday (806K)
FoodieFriday (315K)
TGIF (19M)
SundayScaries (69K)

Single-word Facebook hashtags:

Blessed (87M)
Cat (47M)
Dance (131M)
Dog (53M)
Exploring (3.1M)
Feels (1.3M)
Flowers (44M)
Happiness (48M)
Love (643M)
Music (149M)
Nope (865K)
Nostalgia (6.3M)
OOTD (78M)
Reading (9.4M)
Summer (105M)
Sunset (48M)
Throwback (43M)
Unplugged (746K)
Vibes (13M)

Short and sweet hashtags for Facebook:

AdoptDontShop (10M)
BestFriend (15M)
ButFirstCoffee (571K)
CoreMemory (41K)
CoupleGoals (12M)
DanceBreak (59K)
Engaged (5M)
GoodVibes (47M)
HappyPlace (2.9M)
LoveYou (25M)
SeizeTheDay (402K)
ShakeItOff (329K)
Soulmates (1.3M)
VacationMode (3.3M)

Seasonal Facebook hashtags:

BeachLife (12M)
Fall (15M)
Snow (18M)
PumpkinSpice (1M)
SpookySzn (202K)
Spring (26M)
SpringForward (275K)
Summer (105M)
Winter (32M)

How to utilize hashtags on Facebook

Since thou hast a few hashtag ideas for thy forthcoming Facebook post, here is how to wield them to full advantage:

Get the formatting correct

Be mindful to commence thy hashtags with the # symbol. Remember, no spaces – each hashtag ought to be written as a single word.

Should you wish to employ a multi-word hashtag, utilize Pascal Case. This involves capitalizing the initial letter of each word (#JustLikeThis), making it easier for all, particularly those employing screen readers, to read thy hashtag.

While numbers can be included in a hashtag, punctuation or special characters (such as $ and %) cannot be used.

Steer clear of niche hashtags

Thou may feel inclined to utilize an exceedingly specific or intricate hashtag to stand out, yet being too narrow shall obscure thy post.

HavingAGreatTimeAtTheCottageWithGrandma (no results) may accurately depict thy content, but thy post shall not surface on the more prevalent hashtag pages. Endeavor #Grandma (2.8M posts) or #Cottage (1.2M posts) to remain relevant.

Merely click the boxes beside the hashtags thou dost wish to use and choose Add hashtags to insert them into thy caption.

Thou may also experiment with our complimentary AI hashtag generator, providing hashtag suggestions in five languages.

Employ the appropriate number of hashtags

In the year 2023, the mantra is less is more when it comes to hashtags! For optimal results, we advise utilizing 2-3 hashtags per Facebook post. This shall permit thee to engage with thy desired audience without rendering thy post spammy.

Use hashtags to maintain organized groups

Shouldst thou oversee a Facebook group or brand page, thou shalt be aware of the swift descent into chaos that the feed can take. Facebook hashtags can aid thee in categorizing thine page’s content and rendering it searchable for users.

When adding a hashtag as a comment on a post authored by another user, it shall also appear in the group’s search outcomes.

Track the efficacy of thine hashtags

To gauge whether thine hashtags are influencing outcomes, log into thy Meta Business Suite account and select Insights from the left-hand menu.

In this segment, thou shalt be able to assess the performance of thy hashtagged posts to determine if thy strategy hath made an impact.

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When reviewing thine hashtag data, consider the following:

Hath the hashtag aided in expanding thy post’s reach? Organic reach holds importance for numerous brands, particularly small business owners with a limited marketing budget. Should the hashtag used fail to bolster thine post’s traction, experiment until discovering the right fit.
Hath the hashtag enhanced engagement? By utilizing a hashtag, thou art joining a conversation, which can lead to heightened social media engagement (likes, shares, comments, and new followers). Should there be no uptick in engagement, attempt using a popular hashtag to attract more attention to thy content.
Hath the hashtag garnered the appropriate form of engagement? Different forms of engagement carry varied value. Comments and link clicks necessitate more effort than likes, rendering them more valuable. Weigh these metrics when appraising thine data.
Hath the hashtag aided thee in achieving thine goal(s)? Whether thine aim is to bolster thine followers or drive traffic to thine website, ensure that the employed hashtag is yielding the desired outcome.

How to unearth the finest hashtags on Facebook

Utilize the search function to uncover optimal hashtags for thy niche

Thou canst peruse for a hashtag using the search bar atop any Facebook page. As thou initiateth typing thy hashtag, Facebook shall prompt additional popular hashtags automatically. This is a swift method to unearth trending hashtags for a particular topic or industry.

Consider appending multiple popular hashtags to a post to amplify thy reach.

Adopt top hashtags from Instagram…

Meta doth own both Facebook and Instagram, and transitioning from Instagram to Facebook is a seamless process. Hence, one can employ Instagram insights to identify relevant hashtags for the ensuing Facebook post.

If thou hast observed that a specific Instagram hashtag performs admirably on that platform, cross-check it with the search outcomes on Facebook to determine its applicability there as well.

For instance, an Instagram search for #VintageSeller yields 895,000 posts:

The identical hashtag search on Facebook returns 150,000 results:

In this scenario, it is advisable to use the same hashtag on both platforms. It is descriptive without being excessively specific, and there exists a sizable trove of content under that hashtag on each platform.

…yet eschew platform-specific hashtags on an incorrect platform

On occasion, platform-specific hashtags emerge, such as #DogsofInstagram, boasting 308M+ results on Instagram:

The same hashtag on Facebook returns 33M+ results:

This is unsurprising, for Meta permits effortless cross-posting between Instagram and Facebook. Nevertheless, we suggest refraining from utilizing a platform-specific hashtag on the inappropriate platform.

The hashtag #dogsoffacebook, platform-specific and relatively popular, with 446K posts employing that hashtag, stands as a better alternative.

FAQs regarding Facebook hashtags

Do hashtags yield results on Facebook?

Indeed they do! Hashtags render thy Facebook post searchable. With each hashtag included, thy post is appended to that hashtag page (like #dogs or #icecream). This signifies that thy content may be uncovered by an extended audience, transcending beyond thine existing followers.

How many hashtags ought I employ on Facebook?

What constitute the finest Facebook hashtags?

The optimal Facebook hashtags for thine content are customized to thine niche, so be specific! Instead of using a broad hashtag like #Foodie, endeavor #(ThyCity)Foodie or #(ThyCity)(TypeofFood).

Should thou utilize hashtags on Facebook in 2023?

Affirmative, hashtags should be utilized on Facebook. By employing 2-3 specific hashtags per post, thou shalt reach thy audience and establish brand recognition.

How can I discern which hashtags to utilize on Facebook?