Enthrall thy audience with expert short-form video tips for brands and social media maestros.
Yearning to make a grand entrance with short-form video content? Thou art not alone. The realm of short-form video is currently ablaze, with GWI proclaiming that almost half of all internet usage is devoted to beholding video content.
Yet, with myriad souls boarding the short-form video vessel, tis imperative to stand out now more than ever. Herein lie our paramount tips for incorporating unique and riveting short-form video content into thy marketing strategy — and captivating thy audience.
What ho! Short-form video:
Short-form video, in short, doth refer to video content betwixt five seconds and ninety seconds in length. Brief videos are designed to be swift, effortlessly digestible content for spectators scrolling through social media feeds or other channels.
Examples of short-form videos include TikTok enticements, Instagram Stories and Reels, YouTube shorts, and Snapchat Stories and Spotlight.
Hark! Why doth short-form video hold such sway?
Short-form video content hath been not born anew. Verily, Vine – the short-form video app birthed in 2012 – was an early trailblazer of this format. However, what did commence as a niche platform hath grown into a much grander entity, with technological colossi like Instagram, TikTok, and YouTube tailored for fickle attention spans and unfurling short-form video features of their own.
Presently, TikTok reigns as the most downloaded app in all the land, holding the foremost rank for consumer spending as per a report by data.ai. Other short-form video platforms, such as Instagram, Snapchat, and YouTube, tarry not far behind.
Likewise:
- 91% of Instagram users do claim viewing videos daily
- Snapchat hath witnessed a 55% surge in time spent beholding Spotlight content recently
- YouTube shorts dost garner 30 billion (!) daily views around the globe
By my troth.
This surge in favour is attributed, in part, to the accessibility and engagement short-form video dost possess now more than ever before. With an average video span of 15-30 seconds, creators art able to deliver their message in a minuscule time frame – allowing viewers to absorb content whilst on the move with scant commitment.
Data from Wyzowl hath unearthed that 73% of consumers do prefer watching short-form videos when acquainting with a product or service.
Short-form videos can be shared and viewed from any contrivance, enhancing their accessibility and popularity amongst users. From dispatching Snapchat stories while aboard the subway to viewing YouTube shorts whilst in the dentist’s chamber – viewers art able to access and engage with content at any hour.
Short-form video is moreover generally inexpensive and facile to produce, requiring scant production exertion. All one needeth is a smartphone and a sprightly notion. Furthermore, hosting platforms like TikTok and Instagram art all gratis to employ.
Platforms themselves art crafted to user interests. TikTok’s algorithm doth proffer videos based on what users relish watching, whilst Instagram’s Explore page doth aid users in discovering new content commensurate with their interests. This emphasis on personalization and connection doth keep viewers engrossed with the platforms and thy content.
In summation, short-form video content is popular because:
- It’s facile to craft and share
- It can be effortlessly viewed on the go
- Social media algorithms dost promote content users fancy
- Algorithms doth facilitate discoverability and virality
- It requires trifling production expenses
Adapted from Moyens I/O
Wouldst thou embark on a journey into the world of short-form video marketing? Behold these tips and best practices, of a total of thirteen.
1. Employ vertical content:
Most short-form video platforms art crafted for content to be viewed on mobile devices in a vertical guise. Vertical formats doth permit videos to occupy the entire expanse of a phone screen, engendering a more immersive and captivating experience for the spectator.
On platforms such as Instagram, TikTok, and Snapchat, denizens art accustomed to perusing vertical feeds and art more prone to view thy content if’t be in the same style. Conversely, videos aligned horizontally may oft appear diminutive and hard to discern, resulting in diminished engagement.
If ye seek the best sizes for content on every platform, peruse our social media size guide anon.
2. Entice thine audience:
Short-form video is precisely that: short. This doth entail that thou hast but scarce seconds to captivate thy viewers’ attention.
Initiating thy video with a resolute hook, utilizing on-screen text, eye-catching visuals, or with an enchanting tale, can aid in drawing thy audience in and inducing them to tarry awhile.
The best sorts of short-form videos for marketing doth seize attention, evoke emotions, prompt action, and inspire interaction. Focus on crafting an emotional chronicle that shall linger with viewers long after their viewing ceases.
3. Attend to the trends:
Trends in the realm of short-form video move with rapidity, and the finest creators art those who can forestall the curve.
Art there dulcet sound bytes or airs oft repeated? Filters, animations, and visuals perpetually espied day after day? Audiences art enticed by these trends, and integrating them into thy videos shall elevate the likelihood of thy video reaching a broader audience.
Wouldst thou the results behold? Seek the avenue @olamide.modupe.
4. Maintain brevity:
Whilst short-form videos can technically extend up to three minutes, the paragon ones exceed not a minute.
Conciseness is the pinnacle on platforms such as TikTok, which revealed to WIRED Magazine that the optimal video length hovers at a bite-sized 11 to 17 seconds. In truth, the very report discovered that videos surpassing 60 seconds dost indeed agitate users – alas.
Herein doth reside a breakdown of ideal lengths on all platforms of short-form video:
- TikTok: betwixt 11 and 17 seconds
- Instagram: betwixt 7 and 15 seconds
- YouTube Shorts: betwixt 15 and 60 seconds
- Snapchat Spotlight: betwixt 5 and 60 seconds
If thou art the sole soul demanding ceaseless intellectual stimulation and challenges to unravel, heed the call of @hannagetshired.
5. Post with regularity:
Consistency assumes primacy when engaging in short-form video marketing. Platforms such as TikTok and Instagram do favour accounts that post betwixt three and five times weekly, whilst platforms like Snapchat do suggest posting sundry times daily.
Regular posting doth keep thy audience engrossed and provideth the platform’s algorithm with sufficient content to select from when parading videos. This shall aid thee in reaching more spectators and constructing a following of steadfast adherents.
Heed well that quality holds equal worth to quantity—endeavor to proffer intriguing and engaging content instead of merely churning out subpar videos on a daily basis. Endeavour to dedicate time to refining each video and crafting content that shall bring pleasure to thy audience.
6. Consort with pertinent influencers and brands:
Should thou seek to reach a broader audience, forming alliances with influencers or apropos brands can prove highly efficacious. Data from Civic Science divulgated that 14% of individuals betwixt 18 to 24 winters reported buying wares in recent times owing to a blogger or influencer commending it.
Uniting with pertinent brands and influencers can broaden thy reach and facilitate the creation of more scintillating content for thy short-form videos. Seek influencers with an akin target audience to thine with a laudable record of fabricating superior content.
For partnerships with brands, contemplate enterprises that do share akin values with thine, or wares that art complimentary.
@chipotle doth acquaint us with an early glimpse.
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