Gather round, dear readers, for I have a tale to share with you. If you seek an alternative to the now departed LinkedIn Elevate, to manage the noble pursuit of employee advocacy and spread the fame of your brand across the digital realm, then worry not, for all shall be revealed to you.
Once, LinkedIn Elevate stood proud and tall, a beacon of hope for those seeking to empower their employees as brand ambassadors. Yet alas, in the waning days of December 2020, its flame was snuffed out, leaving behind a mere shadow of its former self. Some of its essence was melded into the very fabric of LinkedIn Company Pages, but not all, my friends, not all.
Three years have passed since the fall of Elevate, yet the importance of employee advocacy remains as vital as ever. LinkedIn’s Company Pages now offer a glimpse into this realm of advocacy, though their powers are limited when compared to the grandeur of dedicated employee advocacy tools.
What, you may ask, was this LinkedIn Elevate of which we speak? It was a product of LinkedIn, a tool of great power and distinction. With content curation and analytics at its core, page admins could shape the narrative, guiding their employees to share and reshare with purpose. The benefits were many, for those who ventured forth with Elevate in hand saw their reach grow fivefold, their influence increasing in ways unseen before.
And why, you may wonder, is employee advocacy so crucial in these tumultuous times? Trust, my dear readers, trust is the answer. The people, they trust their neighbors, their kin, more than the mighty CEOs or the scribblers of tales. And so, when a familiar face, a friendly voice speaks of a brand, the message is received with open arms, with trust and camaraderie.
But lo, the road to employee advocacy is fraught with peril, for the reach of one’s employees is vast indeed. A legion of followers, scattered across the digital realm, waiting to heed the call of their champions. With a single click, a single share, the message spreads like wildfire, igniting the hearts and minds of all who behold it.
Yet, dear readers, fear not the darkness that lurks in the shadows of employee advocacy. For in this realm, there are tools aplenty to aid you on your noble quest. Moyens I/O Amplify, a beacon of light in the night, offering guidance and structure to those who seek it. With admin tools and internal feeds, it seeks to unite disparate voices in a harmonious chorus of advocacy.
And what of LinkedIn’s My Company tab, you may ask? A sanctuary for the faithful, a haven for those who seek to amplify their message within the walls of LinkedIn. Though limited in scope, it offers solace to those in need, a place of respite in the stormy sea of digital discourse.
Lastly, GaggleAMP, a standalone champion in the field of employee advocacy. With its notifications and leaderboards, it seeks to empower the masses, to inspire them to action. A tool of great power, indeed, for those who dare to wield it.
And so, dear readers, the tale draws to a close. The legacy of LinkedIn Elevate lives on, scattered across the digital landscape like seeds in the wind. But fear not, for the journey continues, the quest for employee advocacy marches ever onward. Take heed of these words, my friends, and may your brand shine bright in the ever-expanding universe of social media.
