Long or short articles: Which is better for travel blogs?

Writing articles is one of the main ways to attract visitors, keep your blog up to date, and become more visible in search results. Many myths and controversies focus on the length of posts. Let’s talk about the effect of length and figure out the best way to create new content for your travel blog.

Reasons to differ from the majority

It is very difficult to write long articles compared to short articles, but there are many reasons to write longer articles.

less competition

We’ve come across 85% of authors write short articles (1,000 words or less); Even in the travel market, few writers dare to try long-term blogging. Long articles don’t mean choosing longer words or writing juicy sentences without knowledge. You have to do a lot of research and add a lot of relevant details and maybe even details from different perspectives. Also, don’t forget about other ways to share information – video and pictures.

A high-quality long article takes more time and effort. Therefore, the competition is very low and you have a better chance of succeeding among fewer competitors. Pages with 1,000 words or less rarely rival well-crafted pages with 3,000-5,000 words or more. Check it out on a Google search results page right now.

Long articles are Google’s favorite

Google considers long articles to be more detailed and complete than short ones. When the information is rigorous and comprehensive, the visitor is more likely to have the answer they are looking for. That’s why Google relies more on long articles.

Of course, the search engine has its own methods for evaluating the quality of your post. Characters made for size, not actual information, will have the opposite effect for your page – it will grow in the SERP or become completely invisible.

Also, readers of small articles can jump to another website; for them, the length may indicate that the article did not contain the answers they wanted. This will affect your website bounce rate – it will grow. Bounce rate is included in behavioral factors and has a huge impact on Google. You can improve your webpage’s position if you increase the average time spent on your page and reduce the number of people who leave your posts immediately. This affects your entire blog, not just one page.

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When posts are longer, visitors often stay longer in the article to find the information they need. Some visitors even rely more on information in longer articles because it looks more professional.

Longer articles are more adjustable for new uses and purposes

As we said, long articles should be more detailed and include many aspects of the subject. Therefore, in the future you can cut small parts of the post and use them as email newsletters or slide decks.

A long page gives you more opportunities to add hyperlinks to redirect to your old posts. This will help increase the page depth parameter, which represents the average number of pages a user visits. This is just as important as the bounce rate.

Disadvantages of longer articles

If creating tall stories was easy, everyone would do it and this parameter would lose value. The first challenge is that longer articles are not easy to create and present more challenges:

  • They need more research on the subject;
  • They take more time to create;
  • They contain more details, which means they can become out of date sooner.

Imagine researching US visas or any other time-related topic extensively and creating a large post. The more details you discover, the more likely some of them will be out of date soon. Long stories require a lot of effort not only in the construction phase but also in the updating phase.

However, don’t worry about the amount of work waiting for you. Investing your time in development will bring a great income. Check out our instructions on how to create high-quality content for your site to make the process easier and more efficient. But remember that you should also focus on the design of your website.

We try to make partnership tools that are less time-related and as accurate as possible to avoid problems for our partners. Imagine joining a car rental affiliate program or one of the other offers and placing a widget. It can stay in place longer without updates, as it ensures your visitors are always getting new information.

While longer articles have their challenges, it’s worth gaining the trust of Google and your readers. You will also have the advantage of less competition and greater flexibility. Try to monetize your travel blog for motivation. On this page you will find ways to do this.

How to determine the length of an article for Google’s TOP 10?

What is the average length of a blog post? It is said that Google loves to read for a long time. However, this does not mean that you should subtract thousands of words, despite the purpose of the article and the objective requirements of the topic.

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The average word length of a blog post is between 500 and 3000. For example, Apple’s posts are always 500-800 words. Word count is calculated based on reading time. The perfect time frame is no longer than 5-7 minutes, which represents 1500-1800 words.

Another parameter of the ideal blog length 2018 is the subject of the article and the quality of the content. If your content is valid, you have a large number of followers and you have managed to raise awareness, you can publish extremely long texts and ensure the loyalty of your audience.

How does Google Algo handle article length?

Perfect blog post length does not exist. Note that the word count in the article is only a formal parameter. The key is to use valid words that are useful to users and have plenty of LSI keywords and related words. In this case, a long article can solve all the problems of the user and motivate him for further interaction.

One of the ways to determine blog post length SEO is to look at the top five results on the first page of the SERP for an exact keyword. When we talk about rankings, we should focus on the quality of the text, not the quantity. Blog post length best practices 2020 recommend using long reads with a few relevant keywords and keyword phrases for a phrase that is good for long-tail keywords. This makes it much easier to discover related terms.

SEO and readability balance

So, do blog posts have to be long? No, they don’t, but it’s highly desirable. Optimal blog post length SEO is really long, but the post should contain keywords, both high, medium and low frequency requests.

So, how long should a blog post 2020 last? No limit. Include as much text as possible – the more articles the better. But keep in mind that they should be unique and useful, relevant to a topic, and enriched with keywords. Only then will the search engines give you most of the most relevant visitors.

Don’t add text just to have more text. Any letter in your article should have meaning to readers. Great articles have worked in the past, but in 2020 Google has the ability to rate and rate your article. Even with a short article you can top the SERP… and that’s the best for users!

Share your experiences and thoughts on the length of articles in 2020 in the comments.

Moyens I/O Staff has motivated you, giving you tips on technology, personal development, lifestyle and strategies that will help you.