How can you better integrate Travelpayouts’ tools into articles?

Available tools

Moyens I/O offers the opportunity to earn on recently added airline tickets, hotel reservations, train and bus tickets, excursions and other tourist services.

You can use the following tools for integration into your project:

• search forms;
• Widgets: maps, calendar and others;
• Map of Hotels;
• Text links;
• posters;
• Hotel selections;
• The best deals.

This toolkit relates to Moyens I/O’ own products – airline tickets (Jetradar.com) and hotels (Hotellook.com). The network includes other companies: Tutu.ru, Busfor, Rentalcars and others. A detailed list of companies and current promotional materials can be found here.

How to use

Even the same solutions give different results depending on the situation. The way to choose the best option for you is to try everything, experiment and choose based on your own website experience. Below are the secrets, tips and observations to save you time on one page. But be creative, imagine your own way of working!

Text links

In pursuit of beautiful and useful search forms, as well as other interactive tools, such as widgets, you can accidentally forget about text links. Webmasters often underestimate the power of hyperlinks in articles.

Not all visitors use widgets and search forms. It could be for many reasons. For example, a person has come from a mobile device or is detecting and not responding to items such as advertisements. The hyperlink is what most internet users are used to and displays absolutely correctly on all devices.

Text links can be used as a standalone and unique affiliate element on the page and in addition to other elements. For example, webmasters can use widget + hyperlink in text. Sometimes, such a combination works better. An example of such use includes:

Visual design depends on your site. It will be better if the reader understands that there is a bridge just in front of him. For example, color highlighted and underlined text.

Search forms

Search forms allow you to find airline tickets, hotels and other products according to the specified parameters. Without the use of visitors, such elements do not provide any information; it is just a tool for how to get results after action is taken. On the way to the information, the user performs additional actions – typing cities, selecting flight dates, etc.

If you can predict the user’s request, it’s worth setting the default parameters. This idea was endorsed by Ekaterina Rakova from the Booking.com affiliate program. For example, in the article about flights from New York City to Hong Kong, it makes sense to automatically complete these instructions by default. These features are available in both flight and hotel forms:

If you fail to guess the visitor’s request, the user deletes the data and customizes the request himself.

“Use the additional marker:” to get detailed statistics

Thanks to the additional maker, you will be able to define it in global statistics and understand which vehicle the reservation is made with. The marker is an indispensable aid for webmasters who empirically determine the best solution. Read this page to learn more about how they work.

Map widgets of tickets and hotels

A distinctive feature from the search form – the Map widget – provides a service to visitors by initially providing information: it shows prices and offers. It is an interactive element where information will be automatically updated without your participation. The flight map looks like this:

The same is true for hotels. When choosing an item in your affiliate account, always consider the people who will see the item. Failed usage example:

Try to choose something yourself; It’s almost impossible to even click through some interesting hotels. A large map coverage is a disadvantage in this case. Especially for a beginner tourist who is not headed to a new foreign city. Do not disable zoom when generating code for group offers. In this case, the similar item looks like this:

It is already suitable for use. Users can zoom the map or move the camera to another area.

If you want to help an unfamiliar traveler with the city, it’s a good idea to narrow down the hotel offers initially. Note that tourists often have a problem – they don’t know where to stay. To increase your own income – solve. For example, by suggesting the most suitable location in the visitor’s travel destination:

Other Widgets

Moyens I/O and a limited number of companies also have other widgets.

Calendar — sells plane tickets. It only works in a predefined direction. It will inform the passenger about the prices. It works well in popular areas, but rarely works with difficulties. For example, if you have a regional project, there may be a similar situation:

Results are based on searches performed on Jetradar. If there were no or few searches, the data would not be enough. Before deploying, also examine whether the technology is working in your direction.

The best deals and special offers widget is suitable for pages where dynamic content is required. When creating the widget, you can filter the results by two criteria:

• Aim;
• Airlines company.

If your project has the appropriate traffic, place an item with information about sales and discounts. Focus on the characteristics of the audience.

Offering cheap airline tickets and discounts in all directions is one way of attracting viewers. However, this is different if the visitor is initially interested in selling in a particular direction. Your task is to give him what he wants, otherwise he will not buy and you will not have a sale.

How elements are designed

There is no universal answer. Ideally—testing and determining the optimal solution for design and deployment. Most of the tools are available for customization such as size, color, callouts and other features. Follow these guidelines when customizing:

• All elements should be comfortable to look at and use;
• The visitor must understand what happens after the click;
• Traffic patterns from PC and mobile devices should be considered.

The hyperlink style must be different from the rest of the text; otherwise, it will be invisible to a new reader. If it’s a form, it should fit nicely into the design. In very rare cases, a confusing and provocative design is justified.

Some items have Jetradar and Hotellook logos that you can hide. Sometimes it’s better to keep it, sometimes it’s better to keep it and solve it according to your own situation. These are well-known brands and their presence gives the user clarity on what happens after the click. And this clarity is very important; remember, you rarely click or use a formatted intent you don’t understand. Here is the same logic.

where to place

In any case, it is not necessary to create a search form at the beginning of the article and only then give useful information to the reader. In the worst case, users will not use the tool and will also close the site, which will affect behavioral factors and may be a reason to lose position in Google.

The best place is as high as possible, but integrate the tool where the reader will need this tool. To do this, look at your own page through the eyes of a stranger. Also, as one of the tips on how to write quality articles, the page should profit the reader. The partnership tool should complement the usefulness of the material to the reader. If not, you chose the wrong location or the wrong tool.

If the form or other element is the main component of the page, remember the rule of the visible part of the screen. Place the block where the visitor can reach it without scrolling down. The question here is the entire site, not just the design of a particular Moyens I/O tool.

what will you choose

The choice of vehicles affects your income. For this reason, it is very important that the subject of customization and placement is handled with a professional approach. For this:

• Use additional beacons to monitor and analyze statistics;
• Experiment and be creative;
• Examine the features and capabilities of vehicles;
• Do not miss the Moyens I/O newsletter, it offers you new opportunities.

Also available as a ready solution for mobile apps – Moyens I/O SDK and free API. The latter is the most flexible tool.

Take your time and learn about the features of Moyens I/O. Try all the tools in real application and definitely determine the best solution for you. For questions and challenges, please contact support or review our wise knowledge base.