So you started posting videos on Tiktok and now you are ready to improve your game. One of the easiest ways to make your videos more fun and potentially get more views is to jump on trends.
The way TikTok algorithm is designed rewards videos that use certain trending sounds, effects or hashtags. These videos are more likely to get views because they’re directed to other people who like the same trend and are easier to find when navigating the Discover tab. Here’s how to improve your TikTok strategy by using trends to your advantage.
Identify trends
Trends can be caused by various features in the app: sounds, dances, transitions or hashtags. One of the easiest ways to identify trends is to browse the Explore tab, which contains various trending sounds or topics.
In fact, there is a hashtag you can follow that does the job for you. #trendalert is a popular tag that some TikTokers use to identify trending features that others can follow. They take it upon themselves to research TikTok and determine what’s gaining popularity, often by monitoring the ratio of audios to videos made using those sounds and looking for rapid growth. The temptation to follow this hashtag is that all you have to do is jump on the trend they spot.
Trends can also change depending on which algorithm niche you’re trapped in. For example, what is trending Technology TikTok Fashion may not be trending on TikTok. That’s okay though, because this helps get your videos to the For You pages of people who will appreciate this trend. If you’re in a niche, or want to be, finding trending features requires paying attention to your Only For You page. If you notice an audio appearing every few videos, it’s probably of interest. The same goes for hashtags, dances or some crossovers.
Use a trending feature
This may apply to anything trending, but for the purpose of this article I will focus on sounds. If you’ve found a song or other sound that’s popular, add it to your favorites for easy access later. And don’t worry about duplication – it’s common for a creator to use a voice multiple times. Once you’ve identified the sound, make a video using whatever matches that trend. Most of the time, it’s a dance or lip sync sketch. When you’re done recording your video, add your title, swipe a few appropriate hashtags and upload!
The key to successfully using a trending sound to gain more views is to ensure that the sound is still popular. TikTok’s algorithm is designed to tailor your For You page to show what you like – it doesn’t pay much attention to it. When A video has been published as well as its content. inside that video. This means you may be following a voice that was no longer popular from weeks ago.
The best way to keep an audio up to date is to go to the audio’s page and check out the latest videos using it. Ideally, they would have been posted a day or two ago. If most videos are more than a few days or weeks old, it’s safe to assume the high viewing window has passed on a video with that sound.
Don’t let that stop you though! TikTok is all about having fun, so post your video anyway!
Trends are a great way to increase your follower count and viewership if that’s what you’re interested in – but keep in mind that they change often and it can be difficult to keep up with them. At its core, TikTok is a social media platform and what makes social media so fun is for you to participate in a fun way! Breaking the trends and creating the content you want can be just as rewarding as learning the latest dance.
