O Japanknown for its natural beauty and technological advancement, is also a country that lives under constant threat of natural disasters, with earthquakes being one of the biggest concerns.
On the first day of the year, part of the country was shaken by an earthquake of significant magnitude, reaching 7.6 on the Richter scale, which had considerable effects on the Noto peninsula.
An act of kindness to Nintendo
Companies mobilize to help those affected by the earthquake – Image: Kazuhiro Nogi/AFP/Reproduction
Faced with this challenging scenario, renowned companies, such as Nintendo, decided to show solidarity and support for the affected region.
In a selfless gesture, the Nintendo announced measures to assist those affected by the disaster.
The company has pledged to repair Nintendo Switches damaged during the earthquake free of charge, providing relief to those affected.
Such a repair initiative will be available over the next six months, aiming to recover devices and provide some comfort to those facing difficulties in the wake of the disaster.
Other companies decide to help
Solidarity was not restricted to Nintendo, as other giants in the technology and entertainment sector also came forward to offer help.
Companies such as Sony and Pokémon Company announced significant donations to humanitarian organizations, with the aim of assisting in the recovery process in the affected region.
A Sonyfor example, allocated US$277,000 to institutions such as the Red Cross and the Children’s Emergency Disaster Recovery Fund, while the Pokémon Company contributed an amount of US$350,000.
In addition to financial donations, the Pokémon Company is committed to exploring other forms of assistance, demonstrating an ongoing commitment to the well-being of the affected community.
The solidarity response of these companies not only highlights the importance of working together in times of crisis, but also reflects the spirit of corporate social responsibility that permeates the Japanese business fabric.
In the midst of natural adversities, the generosity of these companies represents a beacon of hope for those facing the challenges resulting from the earthquake.
As Japan strives to recover, corporate solidarity contributes to physical reconstruction, as well as strengthening community bonds and resilience even in the face of damage.
