Sunday flow has undergone a rapid transformation from an aggressive growth phase pursuit of profitability. Like companies Disney And netflixCompanies that once focused on gaining subscribers are now profitable — and they reached a historic milestone for the first time earlier this year. profitability achieved for the first timeBut this success comes at a cost to the audience.
THE price increases And Advertisements It’s become standard in the streaming industry. Disney+, for example, saw its prices increase significantly from $6.99 to $9.99 per month with ads in 2019. This “shrinkage” in streaming means: subscribers pay more for one lower quality serviceAdded features like persistent playlists are generally attempts to smooth out these increases, but they do go some way to offsetting these drawbacks.
Streaming services are raising prices to stay profitable
This upward trend in prices It’s not just Disney+. Netflix, once a budget choice with €10.99 subscriptions, gradually increased prices will reach 13.49 euros per month in 2024. And this is not exclusive to the latter; Apple TV+ and other platforms have also increased their prices. price inflationCombined with the promotion of advertisements, this has become a common strategy for companies. maintain their profitability when making an offer illusion Accessibility with low cost offersbut was invaded by advertisements.
These price increases for subscribers and the addition of ads, decrease in service value. While some consider returning to physical media like DVDs or Blu-Rays, this option is no longer as economical as it once was. Physical media has also increased in price and become less available. streaming servicesdespite everything, hard to changeAs long as these companies remain profitable with these practices, the trend is unlikely to reverse.
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