Spotify confirms an even more expensive Deluxe subscription is coming, here’s what it’s hiding

After years of speculation, it’s now confirmed that Spotify will be getting a premium version. This new subscription promises to deliver high-quality audio and a host of additional features that will justify its high price.

During a recent earnings conference call and interview with The Hollywood Reporter , Ek shed some light on what subscribers can expect from this improved offering. The Spotify Deluxe plan, as it’s currently called, is expected to cost between $17 and $18 per month, which is about $5 more than the current premium plan. While that price tag may seem high, Ek assures users that the upgrade is worth it.

Spotify “Deluxe”, what is it?

“ This is a deluxe version of Spotify that offers all the benefits of the regular version of Spotify, but with much more control and higher quality. ” Ek explained. The CEO also hinted at other benefits that he wasn’t ready to reveal yet.

The introduction of high-quality audio has been long-awaited by Spotify. Announced over three years ago, the feature has been pushed back several times, leaving many wondering if it will ever come to fruition. Meanwhile, competitors like Apple Music and Amazon Music have integrated lossless audio into their standard packages at no extra cost, putting pressure on Spotify to deliver something truly special.

Recent reports suggest that Spotify’s hi-fi offering will come with other premium features, including advanced library management tools, AI-powered playlists and headphone sound quality optimisation. This holistic approach could help Spotify differentiate itself in an increasingly competitive market.

Despite the long wait, Ek remains optimistic about the demand for higher levels of service.” There’s a good subset of that group of 246 million subscribers who want a much better version of Spotify he said, referring to the platform’s existing premium user base. These “big music fans” are looking for more flexibility and advanced music features, according to the CEO.

As Spotify continues to grow its user base, which has grown by 14% year over year to 626 million monthly active users, the company faces challenges in effectively monetizing its service. Offering a Deluxe offering could meet the needs of the platform’s most dedicated users while also providing revenue growth.

As for the launch date for “Spotify Deluxe,” Ek remained vague, stating that the project is still in its early stages. However, industry insiders believe the launch could happen later in the year, potentially ending the long wait for Spotify’s high-quality audio experience. For now, music lovers will have to keep an eye on announcements from the company.