A Warner Bros. Discovery is carrying out a significant update to its pay TV channel offering, following the recent launches of TNT Novelas and Adult Swim.
As part of this transformation process, the company announced that three channels will be discontinued at the end of February 2024, including a notable presence in the Brazilian market.
Warner Bros. Discovery will remove channels soon
Warner Bros facade. Discovery – Image: Warner/Reproduction
The Glitz, I.Sat and MuchMusic channels will be removed from the offer, as announced by the company, which highlighted that this decision is part of the strategy to consolidate and expand the audience in the Latin American region.
In the Brazilian scenario, it is noteworthy that only the I.Sat channel is present in pay TV programming, being available on operators such as Oi TV, Claro TV (via satellite), Oops Telecom and Tubaron, among others.
Warner Bros. reinforces the commitment to the continued growth of TNT Novelas and Adult Swimhighlighting that both brands focus on formats that have considerable influence on the consumption habits of the Latin American public, such as soap operas and adult animation.
The prominent position of Warner Bros. in pay TV audience is evident in data from Kantar Ibope Media Brasil for 2023.
In this sense, the company has consolidated itself as the most watched international programmer in the segment, with eight of its channels appearing among the Top 20 in terms of dwell time, reinforcing its leadership in this aspect.
The reorganization of the channel list reflects the effectiveness of the company’s strategy, which continues to stand out in several categories, with the Discovery leading in Factual and Discovery Home&Health being the most watched channel in Lifestyle.
Furthermore, in the preferences of children aged between 4 and 11 years old, Discovery Kids and Cartoon Network occupy the first two positions.
Finally, the TNT Soap Operas it was also successful in surpassing its predecessor, TBS, ending 2023 in a position 17 positions higher, with an average audience rating 114% higher.
