After getting a foothold in connected objects, IKEA continues its transformation: the furniture giant has announced in a press release that its connected home division, called Home Smart, is at the center of investments. “business unit” Within the IKEA group. The world leader in furniture has been investing in connected objects with some success since 2012. In particular, we can talk about the Trådfri connected bulbs and connecting bridge range – alternatives that are compatible with the Hue bulb ecosystem, but for a fraction of the price of Philips products at € 9.99.
IKEA announces a boost in connected objects at low prices
More recently, IKEA has launched Symfonisk connected speakers as a result of a partnership with audio equipment manufacturer Sonos. IKEA explains what it wants “Continue to offer products for a better life at home” and “discover” for him “products and solutions beyond traditional furniture”. Peter van der Poel, Head of Range and Supply at IKEA, explains: “We have decided to invest significantly in Home Smart within IKEA to accelerate development. “This is the biggest new business unit we have built since the launch of IKEA Kids.”
The firm announces that it has established “strong relationships” with digital businesses “mother” and approves “to become a recognized player in the connected home and innovation space”. It is now a context that justifies the increase in investments. Home Smart will now work with every other department of the group – and “Will lead the digital transformation of the IKEA series” with “Increase the assortment of smart products for as many people as possible”. And the head of Home Smart Björn Block concludes: “This is just the beginning”.
Source : IKEA
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